SEM Final Exam Review 2017

Organizations spend lots of money to learn about this.

The free mention of a product or company in the media

Resellers who buy, store, & sell goods in smaller quantities to retailers/sports organizations

Loss of the opportunity that is passed up in order to receive something in exchange

A way of analyzing a market by specific characteristics to create a target market

The media is source a of entertainment products and marketing tools.

Advertising with a goal of developing goodwill or a positive image

Physical goods that offer benefits to the consumer

Which of the following is a disadvantage of mail and fax questionnaires?

The companies that control this influence how the public is entertained.

Which of the following is a type of sports product?

Which of the following book categories is a trade book?

On average, people spend 3 hours a day watching TV, with teens & children watching even more

Having equality or similarity

Nonphysical services that might include tennis lessons, personal training or sports camp

Which of the following influences a sports consumers’ decision to purchase goods or services?

Two common pricing objectives involve increasing profits and improving ____.

____ is when companies pay to have their logos digitally overlaid onto a billboard.

Which has been the most popular entertainment diversion for almost half of the 20^th century?

The measuring of a company’s strengths, weaknesses, opportunities, and threats.

Companies send these items out when they want news coverage for something they have done.

Which of the following is a form of print media?

Data mining is collecting data from 1 or more databases & and finding common relationships.

_____ represent a general product category and do not carry a company or brand name.

Which of the following is a step in the research process?

The study of choices & decisions that affect making, distributing, & using goods and services

Which of the following is a type of research method used in primary research?

The grassroots marketing concept helps build a relationship between the community & the team.

Which of the following is part of the marketing process?

Physical development of an area, needed to make a location function

When doing market research, secondary research is conducted before primary research.

Which of the following protects ownership and intellectual property rights?

This involves helping and assisting the community with charity and fundraising events.

In 2004, it cost $90 mill to produce a film & another $40 mill to market it.

Group of closely related products manufactured and/or sold by a company

Any combination of Advertising, promotion, publicity, direct marketing,and personal selling

The ____ product, or main product, includes the sports event, movie, stage show, or book.

Companies set these objectives for their promotional budgets and promotional activities.

A newsworthy article that provides the who, what, where, when, and why

__ is an action that occurs when products promote the growth of related products

In which step in new product development are the financial aspects of the product reviewed?

Which of the following are indirect channels of distribution?

The difference between sports & entertainment can be found in consumer loyalty, product, & ____

Agreement or contract for a sports organization to sell a parent company’s product/services

The use of __ increases product exposure & provides an helps to reach the consumer market.

The total assortment of products that a company makes or/or sells

Which type of Advertising is used to generate goodwill rather than used for direct sales?

Which of the following activities are associated with event marketing?

This type of decision involves how the goods or services are communicated to the consumer.

Multi-product branding is used when the manufacturer uses one name for all its products.

A _____ is a group of closely related products that are sold by a company.

_____is a pricing strategy that involves selling several items as a package for a set price.

Marketing activity on a local-community level

Which of the following is an area where marketing research is helpful?

Products and entitlements are two examples of _____.

Any paid promotion of an idea, good, or service by an identified sponsor

A company purchases banner ads when adding this type of Advertising to its promotional mix.

A ____ is a name, symbol, or word or words, or design that identifies an organization/products

_____ is the third part of the product life cycle.

_____ is the difference between the retail or wholesale price and the cost of an item.

Advertising with a goal of selling an item

Person who may play, officiate, watch, or listen to sports.

Clear Channel Inc is an example of a company that has merged with or bought other companies

Activities that promote the image and communications of a company.

_____ is/are part of management of the product life cycle.

Geographics, demographics, and psychographics are all part of market segmentation.

A focus group may be asked to evaluate a new product.

Which of the following is considered a sports product?

A _____ is the legal protection of a creator’s intellectual property or product.

If you download copyrighted material without permission, you are committing an act of piracy.