Vocab

stores that provide various products for consumer use

the person in a target market who is most likely to be a repeat purchaser and product evangelist

the location of a purchase transaction — where the exchange of money for a product occurs

anyone whose opinion or approval will affect the decision to purchase a product

a form of segmentation that divides the market based on their buying habits

a form of segmentation that divides the market based on the past behavior of a customer or potential customer

alignment of what a brand's positioning portrays with the brand's actions, involvement, and performance

the way that consumers, based on factors preferences and decisions, engage with and act in relationtobrands and products

the act of targeting two or more segments with a unique marketing mix for each segment

occurs when consumers correctly connect brand features and/or other information to the recognized andcorresponding brand

development and execution of how a brand wants to be perceived, how it is different than its competitors, and the role

what holds a product and can refer to the container in which a product is transported and/or displayed

a series of steps that consumers take as they become aware of, learn about, decide to purchase, purchase, evaluate

the process a company takes to identify specific groups of customers they feel are most likely to purchase theirproducts

a form of segmentation that divides the market based on customer location

plans for accomplishing positioning goals

a form of segmentation that divides the market based on the generation to which people belong

a form of segmentation that divides the market based on statistical characteristics of human populations

a metric businesses use to judge financial gains or losses based on the money investedand the money generated

groups into which similar types of brands/products are thought of

the interaction that a customer has with a company

packaging used to present a product to potential consumers

wording that expresses brands positioning approach and associatedcore concepts thatcreatedifferentiationfrom competitors

the process and interaction that a consumer has when using a product

a form of segmentation that divides the market based on data like geography and demographicsand then includesmore factor

the person who gives the approval to put funds toward the purchase

occurs when a consumer speaks highly of the product, sharing testimony that may lead other consumers to try the product

the act of targeting all marketing efforts toward one specific segment using one specific marketing mix

the person who makes the actual purchase

a form of segmentation that divides the market based on the benefit that is most important to the prospective customers