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Principles of Marketing Flashcards | StudBud
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Principles of Marketing
Principles of Marketing
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A #DECA practice quiz
Flashcards
46 cards
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Questions
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1
An employee who is always ready and willing to work is showing
empathy.
initiative.
industriousness.
creativity.
2
Why should employees possess adequate product knowledge in order to handle customers inquiries?
To organize inventory
To sell successfully
To develop promotions
To Plan effectively
3
What type of customer expects immediate service regardless of the circumstances?
Dishonest
Suspicious
Impatient
Slow/Methodical
4
Individuals charging only the amount they can afford to pay in full every month is
saving money for the future.
making a cash transaction.
a way to avoid identity theft.
the wise use of credit.
5
The question, "Who is experiencing the conflict ?" can provide insight about the
type of disagreement that is occurring.
core issue surrounding the disagreement.
other person's personality.
importance of the relationship.
6
Written communications in business should
use technical language.
use long, informative sentences.
be totally impersonal.
be clear and easy to understand
7
What might an employee receive from a business for routinely helping customers well?
A suspension
A gratuity
An honorarium
A promotion
8
Employees who get recommendations from previous employers benefits the workers by
elimination the need for a résumé.
helping them qualify for benefits.
increasing the minimum wage.
increasing their employability.
9
With a shared vision, team members are much more likely to
earn raises and promotions.
reach their personal life goals.
come up with creative ideas and solutions.
leave the organization for a new job.
10
When you exhibit self-confidence, you are showing others that you
value others' opinions more than your own.
believe in your own abilities.
have a superior attitude.
are inflexible.
11
An economic good or service that is scarce is one that is
not test marketed.
in limited supply.
not made in America.
readily available.
12
What should a business employee do after taking a telephone message for a coworker?
Thank the caller
Write an inquiry
Contact a supervisor
File the information
13
What function of money enables a person to save his/her wealth until it is needed?
Medium of exchange
Store of value
Incentive
Unit of measure
14
To make sure he develops a realistic personal budget, Marcel should always
verify his past credit rating.
a pay his bills on time.
track and record his expenses.
consult with a bookkeeper.
15
If a message recipient has furrowed eyebrows the emotional response that s/he is showing is
sadness.
joy.
nervousness.
anger.
16
What type of correspondence is when you send several letters to companies asking about products
A proposal
An application
An inquiry
A short report
17
To satisfy customers, employees should respond to customer complaints in a(n) ____ and ____ way
reactive, efficient
courteous, timely
understanding, leisurely
innovative, tactless
18
Which of the following is a relevant question for a job applicant to ask during an interview:
Are there any good restaurants nearby?
Why didn't the sales department meet its goals last month?
What is your annual salary?
What type of training do you provide for this position?
19
Which of the following economic systems encourages competition in business
Market
Communist command
Traditional
Socialist command
20
What is an important aspect of fulfilling a company's brand promise?
To create other trade characters for other market segments
To change the company's slogan on a regular basis
To make different rules for different types of customers
To use touch points to create positive customer experiences
21
Which of the following is a benefit of maintaining a positive attitude
Earning fame and money
Having better luck
Enjoying better personal relationships
Making fewer mistakes
22
Which of the following are types of lending investments:
Bonds, certificate of deposits, and collectibles
Certificates of deposit, stocks, and real estate
Money market accounts, certificates of deposit, and bonds
Savings accounts, collectibles, and stocks
23
What type of partnership arrangement might restrict a partner's liability?
Close
"S"
Franchise
Limited
24
What do environmental distractions to active listening include?
Personal matters that cause us to worry
Strong opinions about the topic
Poor lighting and noise
The speaker's appearance and manner
25
One of the benefits of being assertive people
put forth all of the effort in relationships.
worry about doing something they do not want to do.
let people walk all over them.
feel in control of their careers.
26
Which of the following statements about wholesale trade businesses is true
They operate from a variety of business premises.
They operate only from mail-order warehouses.
They operate in areas convenient consumers.
They operate only from distribution centers.
27
Which is the correct way to send a business letter to someone you don't know the name of:
Dear Accounting Manager
Dear Madam
Dear Accounting Department
Dear Sir
28
A supervisor e-mails his/her staff members to inform them about a mandatory meeting. This is
external networking.
downward communication.
lateral interaction.
invasive messaging.
29
As a team member, should you try to encourage others on the team?
No, management should encourage the team members.
No, this isn't part of your role as a team member.
Yes, this will help your fellow team members.
Yes, share praise you receive for your own work.
30
One of the most effective ways for employees to communicate with management is to
talk to management personnel during their lunch times.
drop notes in a suggestion box.
give their messages to friends of management.
call management personnel at home.
31
What can a company do to increase productivity by improving their employees quality of work
By meeting customers' needs
By following regulations
By developing new products
By paying fair salaries
32
Employees who act in a responsible manner on the job can help to create ____ for the company.
problems
capital
goals
goodwill
33
Every business must accomplish which of the following
Trade or sell business assets/property
Issue corporate bonds
Obtain venture capital
Produce or provide goods/services
34
As an employee, you can help your company build positive customer relations by
reporting customer feedback.
conducting market research.
making strategic planning decisions.
identifying a target market.
35
Which of the following is an advantage of practicing effective human relations skills at work
Decline in employee morale
Decreased customer loyalty and patronage
Increased employee loyalty
increased employee absenteeism
36
Susie is upset because her coworkers say she doesn't do her share. This is the result of
consideration.
cooperation.
lack of skill.
negative feedback.
37
A good example of casually operated group is a
football team running laps around the field.
football team selecting a strategy or play
few friends tarting a football camp.
few friends talking about football.
38
Which of the following is a characteristic of an efficient accounting system:
High-accessibility
Results-oriented
User-friendly
Maintenance-free
39
Eva purchased her favorite television show to watch. Which economic activities is Eva doing
Exchange
Consumption
Production
Distribution
40
What are the legal documents that certain businesses must obtain in order to operate?
Monopolies
Copyrights
Licenses
Patents
41
Which of the following is not a reason why people resist change
Lack of confidence
Trust
Contentment
Fear
42
During brainstorming, should participants be allowed to add new ideas to another's idea?
Yes, because ideas that are not realistic should be modified
No, because it can be seen as a poor evaluation of the idea
Yes, because other participants' ideas can trigger new ideas
No, because using someone else's idea is considered stealing
43
Before you can perform new tasks, you should first read the instruction manual so you can
perform the tasks in order that you think works best.
use shortcuts to complete the tasks quickly.
follow the written directions in the proper sequence.
apply the directions in reverse order.
44
Which of the following is an example of tax liability
Amount due on an inheritance
Value of an exemption
Deduction for a charitable contribution
Interests paid on a mortgage
45
A fixed value in a mathematical formula and the speed of light in science are examples of
utility.
constants
the marketing concept.
layaway.
46
How are prices used in our economy?
To encourage excess demand
To encourage excess supply
To ration limited resources
To provide equilibrium in the market
