Strategies and Tactics Exam 1

What is the process or technique of promoting, selling, and distributing a product or service (Merriam Webster)

This component of strategic communication tactics focuses on face-to-face communication.

What is the "A" of the "SMART" objective?

These are broad general statements of what the campaign should achieve

This component of strategic communication tactics is similar to owned media

True or False: You should measure actual outcomes against smart objectives

This P of marketing describes tactics that encourage short-term purchases, influence, and quantity of purchase.

This refers to how many people you reach from your target audience

Which P of marketing manages the features, functions, benefits, and uses of a good or service

This measures effects on key publics

This element of a campaign works to define the current situation

This element of a campaign describes "what you will do to prove the success/failure of the campaign" (campaign plan)

These are internal and external messages to establish a "voice" for the organization

True or False: Social Media can be both shared and owned media

True or False: There are 5 P's to marketing

Which is the "M" of the "SMART" objective?

True or False: There are 7 elements to a campaign

This is developing and implementing activities to support the image and communication of the organization

What is the "T" of the "SMART" objective?

True or False: There are 6 components in the "Smart" objective

At which stage is a budget and timeline developed?

True or False: Free Media exists within the PESO model

Which of the following lists the three categories of objectives?

True or False: Bottom Up approaches essentially say "I came up with strategies, what are the tactics"

This relies on non-numerical data to understand concepts, opinions, or experiences

These are milestones/benchmarks necessary to measure the goal

This measures message resonation

What is the "R" of the "SMART" objective?

This is a systematic set of public relations activities each with a specific and finite purpose

This element of a campaign describes the "stuff you're going to do"

True or False: There are four components of strategic communication tactics

This enhances an organization's image through involvement with the local community

True or False: Owned media is free media

This step Executes planned strategies and tactics

This step Sets goals and objectives based on research findings

This is establishing and utilizing relationships with the news media

This step Determines if goals and objects were met

This component of strategic communication tactics includes "earned media" and media relations tactics

Which of the "S" of the "SMART" objective?

True or False: The RPIE model stands for Research, Planning, Implementation, and Evaluation

This step Gathers information about the organization (client), the industry, the competition, and the key publics

This describes looking at different types of content and analyzing it

This P of marketing is the quantity of money, goods, or services needed to acquire goods or services

Which of these can be part of the big idea strategy

This measures tactics produced and implemented

True or False: Top-Down Approaches include a predefined strategy, and then you fill in the tactics

This describes the characteristics of a data set (mean, median, mode)

This component of strategic communication tactics is closely aligned with paid media

This relies on statistical results (survey)

This P or marketing carries the product to consumers and manages how and where your product gets to the market