Knowledge check S2

Describes the motivation to buy the product/service (customers jobs, pains and gains).

Digital marketing is all about adopting the newest digital channels

Being part of a community is a social need

Lists the functional, emotional, social jobs your customers need to have done

It is a brand positioning map to develop your market positioning strategy for your products or services:

It allows you to design, test and visualize the value of your product for customers in a structured way

4 P’s: Place means for Digital Marketing the answer to the following questions:

Digital native brands have't been disrupted by Digital yet

Threat of substitute products or services is one of Porter’s five forces:

Today's trending topics in twitter (In Mexico) are: