Sports Marketing Final Review 2019

Analyzing a market by specific characteristics to create a target market.

Specific group of consumers that an organization selects as the focus of its marketing plan.

Jill can play on the football team since there is no girls team at her school. Why?

Met Life Stadium is an example of

Arnold Palmer was the first to endorse a product because of this individual

The free mention of a product or company in the media

Created spectacular events from sporting events

A potential customer who has the desire and ability to purchase your goods/services.

A Yankee hat is an example of a(n):

The approval or a brand or product by a celebrity or athlete is known as?

A short-term popular trend, style, product or service that usually lasts less than a year

Trainer Jillian Michaels can lawfully endorse KFC.

Michael Jordan as the face of Hanes clothing brand is an example of marketing through sports

Lindsay likes to go to skateboard. If I were to segment the market by this info it would be...

What is my least favorite food?

What is the main goal of public relations?

Disney's New Avengers-themed Roller Coaster is an ancillary product

Redbull offsets the cost of hosting the X-Games is an example of?

Involves news, stats, schedules, and stories on tv, radio, online and print about sports events

When name brand goods are placed in sports & entertainment programs

Known for involving the media in sporting events, and popularizing horse racing

Mike buys his sneakers at Foot Locker, this is an example of?

This man helped to popularize Hollywood as we know it today

The marketing mix includes:

Describing people by city type is an example of: