Marketing Fundamentals Flashcards

1

What does SWOT stand for?

2

True or false: Marketing is only about selling.

3

What does PPC stand for?

4

Which term refers to customer loyalty?

5

Which marketing strategy uses influencers?

6

True or false: Branding is unimportant in marketing.

7

Which strategy focuses on niche markets?

8

Who developed the concept of the marketing mix?

9

Which model explains consumer behavior?

10

True or false: Social media is irrelevant for marketing.

11

True or false: Market research is optional.

12

Which strategy focuses on customer experience?

Marketing Fundamentals