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DIT SMP SOCIAL MEDIA CAMPAIGNS - TEACHERS Flashcards | StudBud
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DIT SMP SOCIAL MEDIA CAMPAIGNS - TEACHERS
DIT SMP SOCIAL MEDIA CAMPAIGNS - TEACHERS
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StudBud Administration
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LESSON 3 OF DIT SOCIAL MEDIA
Flashcards
22 cards
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Practice quiz
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Host live
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Questions
22
Answers
1
Who is responsible for setting the goals and objectives of a project?
The marketing intern
The project manager
The customers
The social media followers
2
What is the phase called where the persona becomes a brand advocate for your company?
Exposure
Advocacy/Loyalty
Consideration
Retention
3
What should be done before creating project details for a social media campaign?
Ignore the current social media presence
Focus only on traditional media
Avoid analyzing competitors
Audit the current social media presence
4
How should the success of a social media campaign be measured?
By the number of employees
By conversions and sales
By the number of posts
By the amount of money spent
5
Which of the following is NOT a characteristic of a social media campaign?
Runs on multiple social media platforms
Has a mission
Has no defined length of time
Has assigned metrics for measuring success or failure
6
What is the primary purpose of an editorial calendar in a social media campaign?
To create viral content
To write blog posts
To plan content postings and engagement activities
To design graphics for social media
7
During which phase does the persona or audience become aware of your company, brand, or product?
Preference
Retention
Advocacy/Loyalty
Discovery
8
What is a primary goal of any social media campaign?
To create viral content
To entertain the audience
To move consumers through a social media funnel toward an action
To increase the number of followers
9
In which phase do personas form their opinions about your company,brands,or products based on reviews & advertisements?
Action
Relationship
Consideration
Preference
10
Which benefit of an editorial calendar helps in increasing team productivity?
Optimizes effectiveness
Increases productivity
Defines responsibility
Provides organization
11
Why is it important for an editorial calendar to remain flexible?
Why is it important for an editorial calendar to remain flexible?
To adjust content as needed during a campaign
To increase the number of posts
To avoid scheduling conflicts
12
What is the primary goal of a social media campaign?
To decrease customer engagement
To reduce the number of followers
To limit the reach of the brand
To increase brand awareness and attract target audiences
13
How does an editorial calendar optimize effectiveness?
By scheduling postings for optimal days and times
By allowing for more creative content
By focusing on a single platform
By reducing the number of posts
14
Which phase involves measuring the success or failure of a campaign?
Discovery
Retention
Action
Relationship
15
What is the first phase of the social media funnel where you try to reach a target persona or audience?
Discovery
Exposure
Action
Consideration
16
What is the purpose of the planning stage in a campaign?
To execute the campaign
To measure campaign success
To create content for the campaign
To gather and identify information
17
What type of metrics are easier to obtain during a social media campaign?
Emotional metrics
Strategic metrics
Qualitative metrics
Quantitative metrics
18
What is an essential part of planning a social media campaign?
Ignoring customer feedback
Avoiding analytics
Setting up an editorial calendar
Posting randomly
19
What is a key difference between everyday social media efforts and campaigns?
Campaigns have a well-defined target audience
Everyday efforts have a defined length of time
Everyday efforts are more strategic
Campaigns are less focused
20
Which of the following is an example of a qualitative metric?
Likes
Sentiment
Shares
Number of followers
21
What is the role of a manager in selecting team members for a social media campaign?
To determine the knowledge needed and where to get it
To ignore team dynamics
To focus only on external hires
To select team members randomly
22
Which of the following is a key question to ask about the audience during the planning stage?
Where is the audience located in the social media funnel?
What is the campaign budget?
How long will the campaign run?
What content will be used?
