When considering the best channel to use, all the following are true with regard to larger firms except

may be better suited to serve customers in a region

Order Handling involves all of the following activities except that the

customer places a purchase order

The supply chain includes

all entities that facilitate product distribution

Select the greatest advantage of horizontal channel integration

efficiences in advertising, martketing research and purchasing increased

All the following are concepts of just in time inventory management except

safety stok is kept to reduce stockouts

What is the primary difference between and industrial distributor and a manufacturers' agent?

manufactuers' agent does not acquire title

Exclusive distribution

is suitable for products consumed over a long period of time

A marketing manager's role over marketing intermediaries is to

link film producers to other middlemen

Which is a disadvantage of using industrial distributors?

they are unlikely to handle bulky items or items that are slow sellers

studbud

marketing ch 13

26 termsStudBud Administration9 plays

Imported from external platform

Flashcards26 cardsFPractice quizPHost liveL

Questions 26

Answers

1
Arrangement where a producer forbids an intermediary to carry products made by competing manufacturers is
exclusive dealing
refusal to deal
exclusive distribution
a tying agreement
contractual VMS
2
When considering the best channel to use, all the following are true with regard to larger firms except
may be better able to negotiate better deals with vendors
can use an extensive product mix as a competitive tool
may have the resources to develop their own sales force
may be better suited to serve customers in a region
may have more distribution centers
3
Order Handling involves all of the following activities except that the
credit department approves the purchase
order is transmitted to the warehouse
warehouse is instructed to fill the order
availability of product is verified
customer places a purchase order
4
The supply chain includes
suppliers, producers, intermediaries, and customers
suppliers and suppliers' suppliers
all entities that facilitate product distribution
producers, wholesalers and retailers
buyers, seller, marketing intermediaries, and agents
5
Fragile products that require special handling are more likely to be distributed through
longer channels
strategic alliances
direct channels
shorter channels
exclusive outlets
6
Select the greatest advantage of horizontal channel integration
expanded number of units is coordinated
Planning and research are increased to cope with increased competition
efficiences in advertising, martketing research and purchasing increased
flexibility of the channel is decreased
the markets are more heterogeneous
7
All the following are concepts of just in time inventory management except
supplies arrive just as they are needed
much waste is elimated
purchases are made frequently
safety stok is kept to reduce stockouts
purchases are made in small quantities
8
When one company in a marketing channel has the ability to influence another member's goal achievement the company has
channel power
channel control
marketing leadership
a channel captain
distributive influence
9
Which of the following products is selective distribution most appropriate
skippy peanut butter
gasoline
organic foods
Jaguar automobiles
laundry detergent
10
Set of approaches used to integrate the functions of operations, logistics and supply management is
industrial distribution
vertical channel integration
industrial management
marketing management
supply chain management
11
Independent busienssperson who is paid a commission to sell complementary products of different producers is/an
industrial distributor
sole intermediary
channel facilitator
producers' broker
manufacturers' agent
12
How can someone start to institute a change to Just in time inventory management
raise the reorder point
reduce customer service standard
increase order frequency
reduce estimates of inventory turnover rate
increase safety stock
13
Manufacturer buying their inputs from a producer is
producer
retail
direct distribution
wholesaler sponsored
industrial distributor
14
Sales are most likely to have a direct relationship to product availability for products that use___distribution
dual
exclusive
extensive
intensive
selective
15
Marketing channel of producer-retailer-consumer is most likely used by producers of
KitchenAid Appliances
wedding photographs
tobacco
automobiles
apples and oranges
16
Fisher-Price produces toys and baby related products, for the introduction phase the most likely use__distribution
intensive
selective
priority
horizontal
exclusive
17
Walmart working with supplies for electronic billing, purchase order verification etc. is
horizontal marketing system
supply chain management
dual distribution
channel conflict
vertical marketing system
18
GNC selling its vitamins in their retail stores and through Target will likely lead to
horizontal channel integration
channel leadership
vertical channel integration
channel conflict
channel cooperation
19
Subway sells its food items through company owned stores and through franchises. Subway uses
channel diversification
channel extension
broker utilization
intermediary exclusion
dual distribution
20
What is the primary difference between and industrial distributor and a manufacturers' agent?
industrial distributor is employed by the manufacturers
manufacturers' agent rarely adds any value to the marketing channel
An industrial distributor does not form relationships with customers
manufactuers' agent does not acquire title
Manufacturers' agent is employed by the manufacturer
21
Many companies use more than one marketing channel to distribute their products to the same target market called
multiple channeling
strategic channel alliance
dual distribution
intensive distribution
market splitting
22
Which of the following products will most likely use the shortest distribution channel
fresh strawberries
chewing gum
cereal
DVDs
toy cars
23
River City Inc. is an independent busines that takes title to products and carries inventories. River City Inc is
intermediary
producer
industrial distributor
wholesaler
agency
24
Exclusive distribution
is suitable for products consumed over a long period of time
is not suitable for infrequently purchased products
is appropriate for shopping products
is appropriate for convenience products
is desirable when a special effort is important
25
A marketing manager's role over marketing intermediaries is to
maintain quality of the movie product
engage in short-term commitments to the lease expensive channel member
link film producers to other middlemen
always oversee the sale of movies to retailers
link movie wholesalers to other wholesalers
26
Which is a disadvantage of using industrial distributors?
they are unlikely to handle bulky items or items that are slow sellers
industrial distributors sell specific brands aggressively
their marketing exchange relationships are very focused
industrial distributors acquire title to the products and take possesion
industrial distributors possess considerable market information

marketing ch 13 Flashcards | StudBud