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MKTG1001 Lesson 1 - Core Marketing Concepts Flashcards | StudBud
MKTG1001 Lesson 1 - Core Marketing Concepts
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A company needs to _____ before designing a customer-driven marketing strategy.
A
build profitable relationships with customers.
B
understand the marketplace and customer needs and wants.
C
construct key components of a marketing program.
D
determine how to deliver superior value.
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