Marketing Principles First Semester Review

The four P's determine a product's?

Nike examines Under Armors newest products to see how they compare to there products.

Using vending machines to distribute your product is an example of?

What type of market research has already been collected?

Which utility involves changing raw materials or putting parts together?

The most common form of business ownership and the easiest to start is a/an?

In which of the following ways does the customer benefit from competition?

A period of economic slowdown that lasts for 6 months is called a?

Anything of monetary value that you own is called?

When you put the content label on the back of a box of cereal which utility did you use?

Which of the following is NOT a capital resource.

What does utility add to a product?

Who uses the product?

The process of developing, promoting and distributing products is called?

The difference between the amount of money business brings in and what it spends is called?

If a furniture company sells 40% of all couches in the US, the % is the company's market?

What is the discipline used to keep track of a company's finances?

What does the word DATA mean?

The total value of goods and services produced by a nation over time.

Which of the following is an example of a demographic?

The total amount a business makes when revenue exceeds expenses is called?

Market research that answers the questions of "why" and "how" is called?

Roads, ports, and utilities are all examples of?

What is the difference between your assets and liabilities called?

A sale that prominently features a free gift with every purchase is an example of?

Which utility involves having a product where customers can buy it?

In which economy does the government make all the decisions?

Which of the following is not one of the 4 P's of marketing?