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Consumer Markets & Busines2Business Marketing Group Flashcards | StudBud
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Consumer Markets & Busines2Business Marketing Group
Consumer Markets & Busines2Business Marketing Group
16 terms
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StudBud Administration
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27 plays
#business2business #consumer #behavior #buyerprocess #internet
Flashcards
16 cards
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Questions
16
Answers
1
Purchasing through electronic connections between buyers and sellers, usually online is called
alternative evaluation
e-procurement
Supplier development
surfing the net
2
Lexus works to keep customers happy after each sale. This is __ of the buyer decision process.
postpurchase behavior
performance review
government market
information search
3
The marketing stimuli contains...
the 4 P's
Buyer's attitudes and preferences
Buyer's characteristics
Economic, Technology, Social, and Culture
4
Guided by respect. Opinion Leaders. These people are part of which adopter group?
Innovators
Late majority
Dancers
Early adopter
5
Business buying is done by trained___who spend their work-lives learning how to buy better.
dancers
purchasing agents
consumers
marketing managers
6
Which buying decision behaviour do consumers have little involvement?
dissonance-reducing buying behavior
complex buying behavior
need recognition
habitual buying behavior
7
Which buying behavior are consumers highly involved with a risky or expensive purchase
dissonance-reducing buying behavior
information search
habitual buying behavior
variety seeking buying behavior
8
What kind of influence has a powerful impact when consumers start chatting about a brand?
word-of-mouth influence
Dancing
mature consumers
Personality influence
9
What type of marketing enlists brand ambassadors to spread the word about a company?
buzz marketing
advertisements
business to business
stimulus and response
10
When consumers are highly involved in a purchase and perceive significant differences in brands
Habitual buying behavior
Complex buying behavior
Variety seeking buying behavior
Dancing
11
Which is NOT one of the five adopter groups?
Laggards
Middle class
Innovators
Early majority
12
What is the last stage of the business buying process?
vendor analysis
value analysis
performance review
need recognition
13
What is the most basic determination of a person's wants and behaviours?
religion
culture
politics
dance
14
What are the 3 cultural factors?
culture, subculture, and social class
reference groups, family, roles and status
poetry, art, dance
family, friends, lovers
15
B-to-B e-procurement yields many benefits. These include all of the following EXCEPT ________
elimination of inventory problems
reduced order processing costs
reduced transaction costs
more efficient purchasing for both buyers and sellers
16
Which are the following are not part of the business buying process?
gatekeepers
influencers
users
consumers
