Which statement about customer data is TRUE?

Analyzing data can improve customer experience

What is “Customer Lifetime Value” (CLV)?

The total money a customer is expected to spend over time

Transactional data includes information about:

Purchase history and payment details

What’s a red flag in customer data?

A customer with 200+ return requests

Why is it important to get consent before collecting customer data?

To follow privacy laws and respect user rights

What’s the main reason businesses collect customer data?

To improve products and customer experience

What can a company discover by tracking repeat purchase rate?

Customer loyalty and satisfaction

What can companies learn from analyzing customer feedback?

Customer satisfaction and pain points

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Customer Data

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Questions 16

Answers

1
A business notices Gen Zs abandon their carts a lot. What should they do?
Add glitter to the cart
Block them
Cry 💅
Send a cute reminder email
2
Which statement about customer data is TRUE?
Analyzing data can improve customer experience
Data should never be updated
The more data, the worse
Customer data is only useful for tech companies
3
Cookies on websites help track customer behavior.
False
True
4
What is “Customer Lifetime Value” (CLV)?
How much drama a customer brings
How many times they said “I’ll never shop here again”
The total money a customer is expected to spend over time
The number of hours a customer spends complaining
5
What’s the best way to collect customer feedback?
Stalk their Pinterest board
Surveys and reviews
Read their diary
Ask their dog
6
Transactional data includes information about:
Social media activity
Employee performance
Purchase history and payment details
Customer preferences
7
Every country has the same data privacy laws.
True
False
8
What’s a red flag in customer data?
Someone who likes pineapple on pizza
Someone who buys socks
Customers named “Karen”
A customer with 200+ return requests
9
Why is it important to get consent before collecting customer data?
It’s not really necessary
To follow privacy laws and respect user rights
So customers feel guilty
To protect the company's reputation only
10
Personalized marketing is possible without customer data.
False
True
11
What’s the main reason businesses collect customer data?
To improve products and customer experience
To make pretty Excel charts for no reason
So the intern has something to do
To stalk your every move like an ex 👀
12
What can a company discover by tracking repeat purchase rate?
How long the website takes to load
Global customer trends
Customer loyalty and satisfaction
Which employees are underperforming
13
Which tool can help visualize customer data easily?
Microsoft Word
Tiktok Duet
Paint
Power BI
14
Which of these is least likely to be included in customer behavioral data?
Customer’s hometown
Frequency of purchases
Time spent on website
Products viewed but not bought
15
What can companies learn from analyzing customer feedback?
Competitors' strategies
Internal financial issues
Employee performance
Customer satisfaction and pain points
16
Which type of data is “email address” considered?
Forbidden data
Personal data
Emotional data
TikTok data

Customer Data Flashcards | StudBud