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GCSE Media 2 Flashcards | StudBud
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GCSE Media 2
GCSE Media 2
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1
What is the basis of Levi-Strauss concept of narrative meaning?
Binary Compositions
Binary Oppositions
Binary Depositions
Binary Accusations
2
Representation might refer to;
The construction of a reality within an artwork.
The aesthetic style of a film.
The distribution reach of a film.
The presence or absence of minority groups in media.
3
Representation is ...
The difference in sales between the tabloids & broadsheets
How the media re-presents parts of society in a certain way
The use of negative stereotypes in films
The secondary heading after the main headline
4
types of signs....indexical is
A picture of the thing that is represented.
A small woodland creature.
A list of images.
An image that shows evidence of what’s being represented.
5
What is a verbal code in print media?
A hidden message.
Spoken word.
Written word.
Main image.
6
Diegetic sound is...
Sounds of nature present at all times on film.
Sound recorded accidentally on film.
Sound added to the scene of a media product.
Sound produced within the scene of a media product.
7
Roland Barthes is responsible for...
Gender Theory
Responses Theory
Stereotypes
Semiotic Theory
8
Which is NOT one of Stuart Hall's three audience categories?
Negotiated
Preferred
Oppositional
Ambiguous
9
What is the definition of stereotyping?
An oversimplified generalisation of a group of people
Being able to change attitudes, easily
Treating different people, differently
The belief that one group of people are better than an other
10
Which of these is NOT a character from Propp's narrative theory?
Prince
Hero
Princess
Father
11
What is a signifier?
Distinct part of image that denotes meaning.
The meaning denoted by an image.
Written message in poster.
The title of a media product.
12
Who is a target audience?
A relatively small audience with specialist interests
The people at whom a media product is aimed
Audiences who react to media products
A large, homogeneous group
13
Who developed Uses and Gratifications Theory?
Albert Bandura
Blumler and Katz
George Gerbner
Steve Neale
14
types of signs....an icon is
A pop star.
A picture of Mr Bramwells
A picture of the thing being represented.
A symbol of the thing being represented.
15
What is the fourth step in Todorov's narrative?
A disruption of that order by an event
A return or restoration of new equilibrium
An attempt to repair the damage of disorder
A recognition that disorder has occurred
16
What are the main media language elements used in print advertising?
headline, standfirst, caption, image, byline
layout, typography, image, language, colour, logo, slogan
jingle, bridge, mode of address, soundbites
camera angles, shots, mise-en-scene, sound, editing
17
A low angle shot makes characters seem?
Small and weak
Powerful
Kind and generous
Curious
18
What ideology is expressed by media language that connotes quality, glamour and aspiration?
consumerism
choice
communism
conservatism
19
In Media Studies, "Mediation" means:
The presentation of a middle path
A third party's influence on how reality is represented
resolving conflicting ideas
Settlement of debate over an issue
20
What type of theory is the uses and gratifications theory?
Genre
Representation
Narrative
Audience
21
A canted angle is also known as a French tilt
True
False
22
Which audience category is C1?
Working Class
Upper Middle Class
Lower Middle Class
Middle Class
23
What does an enigma code create in the mind of the audience?
A feeling of satisfaction
A feeling of sadness
A question
Fear
24
What is semiotics?
The science of Imagery
The Science of Signs
The science of Verbal Codes
The Science of Meanings of Colour
25
Which of these terms are considered media language when discussing newspapers?
Headlines, cover lines and images.
Up, down, maybe and sometimes
Camera, video and screens
Start, stop and forward.
26
Which of these is not a demographic?
Ethnicity
Occupation
Age
Apirations
27
Jean Baudrillard has argued that...
...the distinction between simulations and reality has gone
...simulations can never equal reality
...simulations are better than reality
...reality is a waste of time
28
This vogue cover resembles this classic King Kong poster. What is this and example of?
Intertextuality
Plagiarism
Interweaving
Interface
29
According to uses & Gratifications Theory, why might someone watch a sitcom?
Gentrification
Escapism
Social interaction
Centrism
30
Which of these is a narrative structure>
All three
Circular
Non-linear
Linear
31
Why does this advert challenge the representation of women in Media?
Unglamorous image of a carefree woman sweating in gym
Controversial wordplay
Glamorous image of a woman posing in the gym
Expensive design
32
What is anchorage?
Text that gives an image meaning.
A place where ships can lay anchor.
The slogan under a masthead.
Name of Magazine.
33
what is a denotation in a media product?
A title on a poster.
Your interpretation of what you can see.
Anything you can see.
Visible words in the media product
34
'Representation' is a key feature of Media. What does it mean?
How something feels.
How something clashes with something else.
How something is shown or portrayed.
How something behaves.
35
Which of these terms are considered media language when discussing newspapers?
Start, stop and forward.
Camera, video and screens
Up, down, maybe and sometimes
Headlines, cover lines and images.
36
Which of these is not a psychographic element?
Self esteem
Morality
Location
Family
37
In Barthes' definition, a myth is a .......
legend which becomes an ideology.
story based loosely on facts.
truth which is globally accepted.
commonly accepted truth within a cultural framework.
38
In your NEA project you must show you knowledge of
media language and representation.
media audience and language
media representation and industry
media industry and audience
39
An action code tells an audience what?
The action is about to increase.
The action is about to happen.
The action has just finished.
The action is positive.
40
What is the purpose of direct address?
Direct the reader to a particular article
Direct the reader to particular opinion
Engage the audience
Instruct the audience
41
A connotation can change.
False
True
42
What is an active audience?
The traditional idea of the audience as one large group.
Those engaged in selecting media and interpreting meanings
A small audience with specialised interests and backgrounds.
Those who accept the messages that producers communicate
43
Stuart Hall identified that there are three different types of what?
Audiences
Significant Media brands
Genres
Degrees with studying
44
What is a masthead on a magazine cover?
Slogan of magazine.
The main story title.
Name of Magazine.
Picture of a sailing ship.
45
In the Two Step Flow model ...
opinion leaders are the same as the audience
opinion leaders create the text
opinion leaders influence reception of the text's message
opinion leaders tell us what to think
46
How does Jean Baudrillard state we trade media knowledge?
Embedded on the Pavement of main streets
Through the people near to you - friends, family, colleagues
Through media signs in companies and entertainment etc.
Through Education in school
47
In two step flow theory, what best defines an "influencer"?
A person who guides public opinion on the news.
A prominent social media celebrity.
The context of the audience receiving the message.
A madman masquerading as President.
48
What could this image signify?
London
Paris
Danger
School
49
Roland Barthes says objects have two levels of meaning...
connotation
denotation
implied
opposite
50
What is a connotation?
Costume worn by characters.
Title of advert.
The setting of an image
Meaning created in mind of audience.
