Basics of Marketing

Promotion is how you hear about the product.

Place is where a product is sold.

Marketing is the creation and maintenance of satisfying exchange ___

The income is the amount of money people can spend after paying for necessities

The first step in market research is

What are the for marketing p's?

Product is how much it costs.

Pricing means deciding how much to ________ for goods and services.

___________: targeting all marketing decisions on the group of people you want to reach.

Is this a need or a want?

Products should have a USP which means

Which is not an advantage of Mass Marketing

__________ any form of ________ used to inform, persuade , or remind people about your product.

Marketers of sports and entertainment marketing must assess all the following except

A need is something that is _________; something that you _______ have.

Services are ____________.

What is a group of consumers within a larger market who share one or more characteristics called

Is this a need or a want?

Place is where you are selling.

Marketing is the process of developing, _____________, and distributing goods and ________.

____________ involves making decisions about where to sell your product & method of transport.

__________ takes place every time something is sold in the marketplace.

Goods are _______.

Advertisers use logos because

____________ means providing customers with goods & services that they want to buy.

Which one is not considered a typical demographic