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SALES & MARKETING CONCEPTS Flashcards | StudBud
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SALES & MARKETING CONCEPTS
SALES & MARKETING CONCEPTS
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Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Customer Generated Marketing is when customers tell marketers what they want
False
True
2
Too many apps leads to customer fatigue.
False
True
3
Merchandising is a healthy form of advertising.
True
False
4
When a product becomes scarce, it is often perceived as less valuable.
True
False
5
Just DO it is an example of _________.
Mission statement
Jingle
Slogan
Advertising
6
Booking.com, Trip.com, Expedia are top most popular restaurants in the world.
True
False
7
Customer rewards/ loyalty programmes are OFTEN used to gather customer data
False
True
8
In customer reward programmes, an issue may be:
CUSTOMER RELATIONSHIP MARKETING
Customers have multiple memberships
LOYALTY CARDS
LARGE AMOUNT OF DATA
9
Three types of travel agencies are ____________ Independents and Travel management companies.
Multiple
Consortium
Partnerships
None
10
Intelligent marketing knows the touch points of their customers very well.
True
False
