Why is internal marketing important?

Employee attitudes impact customers

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Marketing Fundamentals CIM

24 termsStudBud Administration

Test your knowledge on the key concepts and principles of marketing

Flashcards24 cardsFPractice quizPHost liveL

Questions 24

Answers

1
Which is an internal stimulus in decision-making?
Personal influences
Online advertising
Peer pressure
Exchange rates
2
True or false: External customers have no choice.
False
True
3
True or false: Internal environment includes demographics.
False
True
4
Which impacts customer retention positively?
Market segmentation
Market research
Extending product life cycles
Relationship marketing
5
Which is an element of the macro environment?
Internal factors
Legislation
Competitive factors
Customer factors
6
Customer service is delivered through:
Dedicated service team
Multiple touch-points
Marketing department only
Outsourced only
7
True or false: Secondary data is gathered from panels.
True
False
8
True or false: Government policy relates to sustainability.
False
True
9
US consumers differ from Chinese consumers in:
Segmentation approaches
Branding methods
Cultural factors
Marketing techniques
10
Why understand the marketing environment?
Copy competitor activities
Adapt marketing plans
Change sustainability policy
Keep production on schedule
11
Cause-related marketing influences customers through:
Functional benefits
Emotional benefits
Buying through necessity
Physiological needs
12
Marketing emphasizes creating what?
Tracking competitors
Selling more products
Identifying markets
Profitable customers
13
What part of buying process is often overlooked?
Evaluation of alternatives
Need recognition
Purchase decision
Information search
14
What is the marketing interaction called?
Competitive advantage
Stakeholder management
Exchange process
Test marketing
15
True or false: The consumer buying process is quick for all purchases.
False
True
16
Business buyers compared to consumers are likely to:
Have smaller budgets
Be more qualified
Take less time
Be more influenced by marketing
17
True or false: Marketing is a cross-functional activity.
False
True
18
Organizational culture impacts which environment?
Internal environment
Micro environment
Macro environment
External environment
19
Micro environmental analysis includes:
Inflation
Technology
Interest rates
Intermediaries
20
Why is internal marketing important?
Effective positioning
Easier than external marketing
Keep stakeholders informed
Employee attitudes impact customers
21
New systems impact which environment?
Internal environment
Financial environment
External environment
Market environment
22
Why can a small store succeed near a supermarket?
Different customer needs
Different structures
Regulatory requirements
Same pricing strategies
23
Key aim of marketing is to:
Never lose customers
Introduce loyalty programs
Provide mutual benefit
Ensure lowest pricing
24
Macro environment influenced by:
Supply chain partners
Government policy
Competitor activities
Customer habits

Marketing Fundamentals CIM Flashcards | StudBud

Marketing Fundamentals CIM

24 termsStudBud Administration

Test your knowledge on the key concepts and principles of marketing

Flashcards24 cardsFPractice quizPHost liveL

Questions 24

Answers

1
Which is an internal stimulus in decision-making?
Personal influences
Online advertising
Peer pressure
Exchange rates
2
True or false: External customers have no choice.
False
True
3
True or false: Internal environment includes demographics.
False
True
4
Which impacts customer retention positively?
Market segmentation
Market research
Extending product life cycles
Relationship marketing
5
Which is an element of the macro environment?
Internal factors
Legislation
Competitive factors
Customer factors
6
Customer service is delivered through:
Dedicated service team
Multiple touch-points
Marketing department only
Outsourced only
7
True or false: Secondary data is gathered from panels.
True
False
8
True or false: Government policy relates to sustainability.
False
True
9
US consumers differ from Chinese consumers in:
Segmentation approaches
Branding methods
Cultural factors
Marketing techniques
10
Why understand the marketing environment?
Copy competitor activities
Adapt marketing plans
Change sustainability policy
Keep production on schedule
11
Cause-related marketing influences customers through:
Functional benefits
Emotional benefits
Buying through necessity
Physiological needs
12
Marketing emphasizes creating what?
Tracking competitors
Selling more products
Identifying markets
Profitable customers
13
What part of buying process is often overlooked?
Evaluation of alternatives
Need recognition
Purchase decision
Information search
14
What is the marketing interaction called?
Competitive advantage
Stakeholder management
Exchange process
Test marketing
15
True or false: The consumer buying process is quick for all purchases.
False
True
16
Business buyers compared to consumers are likely to:
Have smaller budgets
Be more qualified
Take less time
Be more influenced by marketing
17
True or false: Marketing is a cross-functional activity.
False
True
18
Organizational culture impacts which environment?
Internal environment
Micro environment
Macro environment
External environment
19
Micro environmental analysis includes:
Inflation
Technology
Interest rates
Intermediaries
20
Why is internal marketing important?
Effective positioning
Easier than external marketing
Keep stakeholders informed
Employee attitudes impact customers
21
New systems impact which environment?
Internal environment
Financial environment
External environment
Market environment
22
Why can a small store succeed near a supermarket?
Different customer needs
Different structures
Regulatory requirements
Same pricing strategies
23
Key aim of marketing is to:
Never lose customers
Introduce loyalty programs
Provide mutual benefit
Ensure lowest pricing
24
Macro environment influenced by:
Supply chain partners
Government policy
Competitor activities
Customer habits