BUS 1010 - Promotion Flashcards

1

Makes use of high-profile entertainment, social media, or news to get people to talk about their product

2

The cost a particular medium charges to reach 1,000 people with an ad.

3

Repeating ads on a morning news radio station is an example of...

4

Three types of media used in the digital marketing mix are paid, owned and ...

5

Advertising to create a favorable image of a company is an example of ______________ advertising

6

Three goals of the promotion mix are to inform, persuade, and ....

7

Promoting a product by comparing it more favorably to rival products

8

An example of earned media is...

9

An advantage of TV advertising is...

10

Three types of advertising are institutional, brand, and ....

BUS 1010 - Promotion