NRF Exam Review (Ch. 1 & 2)

The majority of retailers are:

This customer views shopping as a fun occasion, so shopping doesn't always include making a purchase

Which is the best way to demonstrate that you have understood a customer?

Which term best describes hearing and understanding what a speaker is saying aloud and suggested messages?

Which is a valid reason for an employee not to escort a customer to the location of a product that they've asked to see?

Which is the term for the unique way that company employees act with each other and with customers?

Which is a standard term that describes the audience of retail stores - the people who will buy things from stores?

Which of the following is a term for physical goods that are bought and sold?

Which of the following is a term for intangible things, such as providing delivery, that are sold by retailers?

Which is the term for behavior influences that come from a customer's own needs?

What kinds of things does a manufacturer produce?

The type of mindset that best helps you to grow and learn as an employee is called:

Which best defines quality customer service?

This shopper enjoys repeated and valued positive customer experiences with a particular retailer

Which term places focus on creating a seamless shopping experience for customers by integrating multiple channels?

This shopper rarely is the first to try new products

After one negative experience, what percentage of people say they'll never do business with that company again?

A good way to help a customer form a good impression even before you interact with them is to:

This customer tends to spend a lot of time checking out products & prices through online sites, various stores and ads

The type of mindset that limits your ability to grow and learn as an employee is called:

This customer has an early adopter mindset and wants to be recognized as a trendsetter by others

Which describes a type of question that is designed to elicit a "yes" or "no" answer?

Which is the term for behavior influences that come from a customer's family & friends?

This customer takes a long time to make a purchase decision and might return to retailer many times before purchasing

Which is the term for behavior influences that come from retailer's marketing?

Which of the following does not describe a product feature?

Which of the following terms best describes a grower of potatoes?

What's the best way to respond when a customer asks a question and you don't know the answer?

Which describes a question that cannot reasonably be answered with "yes" or "no"?

The term for the overall impression gathered from information that is seen, heard or experienced by customers

This customer tends to make quick purchase decisions, often buying inexpensive items that aren't of high importance

As of 2019, roughly how much money do US retailers lose annually due to poor customer service?

Which of the following holds large quantities of product that are later sent either to retail locations or to customers?

Approximately what percentage of US jobs are retail jobs, as of 2018?