SEM 1 Big QUIZ

Which of the following is a company-focused pricing objective for sport/event products:

Core standards of marketing are product, distribution, pricing, promotion, selling and:

Why do event organizers develop production schedules?

The Chamber estimates the income from a rock concert. This is a _________ impact.

Which marketing activity involves responsibility for a sport organization's licensing:

Promoting and selling an intangible product that is immediately consumed & cannot be resold

Which marketing activity involves writing press releases and news conferences

Which of the following usually is a characteristic of the sport/event industry:

Wrigley Field is one of the best places to watch a professional Baseball game.  This is brand:

Since the outcome is uncertain, why do many fans attend?

What is a benefit of establishing good relationships with sport/event customers and fans?

What kind of goals should sports or event marketers set if they have the appropriate data?

What information is usually contained in a database about competitors?

What is one way that sports or event marketers use marketing information?

Which of the following help create the excitement and enthusiasm

Your football team went to the state championship last year but only won 2 games this year:

Primary research includes collecting data for which situation?

What type of competitor information is important for sports organizations to get in a database?

The programs, hot dogs, drinks and souvenirs are all:

An organization can determine advertising reach of a magazine by analyzing the publication's

A person responsible for matching up corporations with events that reach their target market

Professional sports teams benefit their surrounding community by

What mailing technique do businesses often use if they do not have mailing-list software?

When a professional team is established in a community, the economic impact might result in

1 of the primary reasons that people are motivated to go to arena football games

The core benefits from purchasing sport products are entertainment, health, and____?

One of the main differences between pro and amateur athletes is that for pro's the game is

Most sport/event products are classified as

A characteristic of an event is that it is produced and consumed

The marketing mix consist of Distribution, Product, Price and Promotion

In precall planning, the salesperson focuses on learning more about the

The change in price can affect how much of the product customers purchase.This is a general of