Marketing terms

Match the definition to the word: The formal ratio that indicates the quantity of money, goods, or services 

Customers perceived satisfaction with their experience of a firm’s offerings. It is generally based on survey data

True or false: Inventory is the level of physical stock held

Support you offer both before and after they buy and use your products or services

An approach to developing the advertising message that concentrates on the uniquely differentiating characteristic

the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume

Marketing and carrying products to consumers. Also used to describe the extent of market coverage for a given product

Definition of Business-to-business

Pick the right word for the definition: equals the dollar amount a company makes during the period under review.

Strategies used, undifferentiated marketing, differentiated marketing, and concentrated marketing

Promotion means:  any type of marketing communication used to inform target audiences of the relative goods, or service.

Marketing means: consumers or organizations that is interested in the product, has the resources to purchase the product

 The study of total size, sex, territorial distribution, age, composition, and other characteristics of humans.

A name, design, or any other feature that identifies one seller goods or service as distinct from those of other sellers

A bundle of attributes that is capable of exchange or use

Formal ratio that indicates the quantity of money, goods, or services needed to acquire a given quantity of goods.

Set of institutions and processes for creating, communicating, delivering and exchanging offerings with value.

A situation in which a consumer generally buys the same manufacturer-originated product or service repeatedly

Form of communication management that seeks to make use of publicity and other unpaid forms of promotion

 The ultimate user or consumer of goods, ideas, and services.

four stages that a new product is thought to go through from birth to death: introduction, growth, maturity, and decline

The amount of money a company earns when the revenue brought in is more than the cost of the resources spent

The action or activity of gathering information about market needs and preferences

Definition of Business-to-consumer

True or False: price means, Equals the dollar amount a company makes during the period under review

Placement of announcements and messages in time or space by business firms, nonprofit organizations, government agencies

Particular portion of total population which is identified by the marketer or retailer that most likely is to purchase

The specific group of consumers most likely to want your product or service