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Unit 2 Risk Management and Market Segmentation in Sports & Entertainment Flashcards | StudBud
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Unit 2 Risk Management and Market Segmentation in Sports & Entertainment
Unit 2 Risk Management and Market Segmentation in Sports & Entertainment
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This is the review for Unit 2 Risk Management and Market Segmentation in Sports & Entertainment.
Flashcards
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Questions
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Answers
1
A physical activity that is governed by a set of rules and is often engaged in competitively
industrialization
wrestling
entertainment
sports
2
The primary purpose of recreational sports is:
participation
raising money
selling concessions
industrialization
3
Which of the following is NOT considered an extreme sport?
rock climbing
skateboarding
mountain climbing
badminton
4
Dividing the marketing based on age, income, gender, education level, martial status:
psychographic segmentation
geographic segmentation
industrial segmentation
demographic segmentation
5
The market segment for professional boxing and bowling can be best segmented based on:
psychographic segmentation
demographic segmentation
geographic segmentation
industrial information
6
A strategy to reduce business threats or lessening the negative impacts of those threats:
marketing management
risk management
sales management
indistrial management
7
This athlete is NOT paid! All University/ College sports are played by these athletes.
industrial athletes
amateur athletes
professional athletes
consumer athletes
8
Why did the NFL recently add a special line of apparel designed just for women?
create additional advertising opportunities
expand demographic appeal to women
increase the number of women attending NFL games
generate greater ticket sales to women
9
Response to the possibility that children might become lost or injured when leaving a concert:
parents can track their children using GPS technology
parents are allowed to attend the concert for free
parents have a taxi cab waiting to take their child home
a parent room in arena so parents can wait for their child
10
These athletes are paid to play a sport as a form of entertainment:
consumer athletes
professional athletes
amateur athletes
industrial athletes
11
Dividing the market based on values, interests, and lifestyle activities:
industrial segmentation
geographic segmentation
psychographic segmentation
demographic segmentation
12
The British singer Adele appeals to a market segment that can be best described as:
preteen girls and teenage girls
20's to 50's primarily females
age 65 and older primarily males with females
young teen males and late teen males
13
This term is used to describe the growth of international economic relationships.
infrastructure
globalization
automation
industrialization
14
True or False. College athletes are allowed to endorse products and accept gifts.
True
False
15
The producers of American movies manage the risk associated with making a movie by:
basing on successful books
basing on popular comic book characters
all of the above are correct
doing sequels to successful movies
16
A group of customers with shared needs and wants that is separated from the total market.
consumer segment
industrial segment
market segment
demographic target
17
Common method used to reduce the threat of accidents and injuries to customers and employees:
all of the above are correct
training employees in safety procedures
hiring well-qualified employees
installing safety equipment
