Digital Marketing State Review

Creating a strategy focused on current, relevant trends and immediate feedback from customers

Market segmentation based on consumption behavior including buying patterns and lifestyles

A direct marketing strategy that uses mobile device's location to alert about a special nearby

The act of marketing products or services through online sites and platforms.

Classification of people according to their attitudes and interests

The activity & process of creating, communicating, delivering & promoting products to customers

Product of an interaction between and organization & a customer throughout their relationship

At what point in the Digital Marketing Funnel do we want them to be paying members & customers?

The Digital Marketing Funnel includes:

Practice of using a network of remote servers hosted on the Internet to store and process data

In the Digital Marketing Funnel, which function entices your target market to visit your site

All people who share similar needs & wants & who have the ability to purchase a given product

Paid nonpersonal communication usually targeted at large numbers of potential customers

The process of dividing a market into groups based on different characteristics

Statistical data relating to the population and groups within including age, gender, and income

Which is NOT an example of a Marketing Automation?

The group of people most likely to become customers identified for a specific marketing program

In the Digital Marketing Funnel, which function turns viewers into customers

Segment a market by area such as cities, counties, countries, and international regions.

The theory & development of computer systems able to perform tasks that normally require humans

Function of informing, persuading and influencing a purchase decision

Taking the target market down to the individual determining friends, hobbies, or social media

In this stage of the Digital Marketing Funnel customers share reviews, shares, and hashtags