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Marketing Week 1 Revision Flashcards | StudBud
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Marketing Week 1 Revision
What was the first stage of marketing evolution
Customer Value =
Marketing Week 1 Revision
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Answers
1
Customer Value =
perceived benefit + perceieved sacrifice
Perceived benefits - perceived sacrifice
2
What was the first stage of marketing evolution
Production
Sales
Customer
None of the above
3
Corporate goals can be achieved through customer satisfaction
True
False
4
Customer Satisfaction can be created through
exceeding customer expectation
not meeting customer expectation
matching customer expectation
5
Full form of USP is
United Sales Point
Unique Selling Point
Unique Sales Person
6
Another name of the 4P's of marketing is
Promotional Mix
Snack Mix
Marketing Mix
7
Creating and keeping customers is marketing central role
True
False
8
The modern marking concepts requires
none of the above
Focus on Customer Satisfaction
Focus on employees
9
Market driven comapnines focus on
customer's needs
convenience of staff
employees' need
10
Cost leadership strategies means
having the highest price
Having the lowest price
11
Marketing contributes to business by
All of the above
Creating a competitive advantage
Attracting customers
Creating a brand image
