The players in the media economic game include ______

consumers, advertisers, media companies, and employees of media companies

It appears that children base their perceptions of reality on ______.

the probability that this could occur in their lives

Reality and fantasy ______.

represents the extreme ends of a continuum

Which government agency regulates media depictions of indecent material, such as sexual content and offensive language?

The Federal Communications Commission

The three types of convergence are ______.

technological, marketing, and psychological

The life cycle pattern of the mass media, in the correct order, is ______.

innovation, penetration, peak, decline, and adaptation

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Quiz 2 Review

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Chapters 5-8 Media Literacy

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Questions 11

Answers

1
The group of players who exchange time and money for media space and access to audiences is ______.
below the line employees
advertisers
above the line employees
media companies
2
The players in the media economic game include ______
consumers, advertisers, media companies, and employees of media companies
advertisers, investors, media companies and consumers
advertisers and media companies
consumers, advertisers, and media companies only
3
It appears that children base their perceptions of reality on ______.
the accuracy of information
their parents judgement
the vividness of media images
the probability that this could occur in their lives
4
Each of the mass media industries began as a technological innovation.
False
True
5
. Children have a rudimentary idea of the economic nature of TV at about age
Ages 10-12
Ages 5-7
14+
Ages 12-14
6
Reality and fantasy ______.
are mutually exclusive categories
are simple concepts to define
can be readily distinguished by adult views
represents the extreme ends of a continuum
7
We play a game of economics each and every day
False
True
8
Which government agency regulates media depictions of indecent material, such as sexual content and offensive language?
The Telecommunications Commission
The Federal Communications Commission
The Federal Media Trade Commission
The Federal Trade Commission
9
During the decline stage, one medium loses audience acceptance because another medium provides the messages needed by th
True
False
10
The three types of convergence are ______.
technological, marketing, and psychological
technical, economical, and physical
technological, economical, and psychological
perceptual, psychological, and physical
11
The life cycle pattern of the mass media, in the correct order, is ______.
innovation, penetration, peak, decline, and adaptation
. invention, growth, peak, adaptation, and downfall
invention, peak, penetration, competition, and decline
nnovation, penetration, peak, adaptation, and decline

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