Global Marketing and R&D: Chapter 16

the profit gained in one market, used to support aggressive pricing to drive competition out

R&D stands for

expertise, competencies, and skills of established retailers in a nation 

when the receiver of a message evaluates the message based on the status/image of sender

measure of the responsiveness of demand for a product to change in price 

many retailers supply the market, no one has a major share of the market 

number of intermediaries between the producer and the consumer

few retailers supply most of the market 

strategy which emphasizes mass media advertising 

involves pricing low worldwide in an attempt to build global sales volume as rapid as possible

a channel which is difficult for outsiders to access 

pricing point made up of 3 aspects; predatory, multi-point, experience pricing 

the amount of other messages competing for a potential customers attention 

firms pricing strategy, may have an impact on a rivals pricing strategy 

the choices the firm offers to its targeted market 

the extent to which the place of manufacturing influences product evaluations 

identifying distinct groups of consumers whose purchasing behavior differs from others

small change in price produces a large change in demand 

strategy which emphasizes personnel selling

when a large change in price only produces a small change in demand