Marketing 4 P's

Nike selling shoes in a Nike store.

Buying a car at a dealership from a sales representitive is an example of this.

Something you pay money for that is tangible.

The benefits of today's distribution channel are ___________.

The sometime controlable sharing of messages about a company.

Which is not a term for the person who consumes a product?

Businesses often check their competition's prices to make sure they are competitive.

Good sales people ask these type of questions.

Which is not a goal of product management?

Pricing strategy geared towards a profit margin based on cost.

The stages of a life cycle are introduction, _______, ________, decline

All activities made to inform consumers about products or services.

Companies paid attempt to inform consumers about their products.

Intermediary that purchases large amounts of product and sells them in smaller quantities to retailers.

Distribution is all about getting products to the consumers.

All of the 4 P's work independently of each other, they are not tied to each other.

When customers and business are both happy with an exchange.

Retail price is the price ________.

When setting the price, they key is to:

The price of your product will often determine your business's ________.

The price customers actually pay is the ______ price.

Bottled water and M&M's are an example of this type of distribution.

Stores advertise that they marked down prices on some items to increase sales.

Which is not a reason that businesses need to be flexible with their pricing?

Something that you pay for that is intangible.

Buying a cell phone and getting a provider is an example of this.

The more members in a distribution channel, increases the number of people that must be _______.

Entity that helps connect producers with consumers.

A store that has a large amount of one item will likely _____________ the price.

Sometimes companies do this to see if their product is ready to be available everywhere.

Pricing strategy used based on the product or services cost.

Which of the following prevents the most amount of theft?

An example of this is when a company advertises the advantages their product has over their competition.