BTEC Marketing 1

Targets the marketing department wishes to achieve to support the firm's overall aims

A medium-risk growth strategy that involves selling existing products in new markets

A process to create a name and image for a product/business in the eyes of the consumer

A low-risk growth strategy that involves selling existing products in existing markets

Firms giving credit must give regular updates on accounts and fair chance to pay back debt.

A medium-risk growth strategy that involves selling new products in existing markets

The expected level products and services are expected to be in terms of being free from defects

Changes businesses make during hard times such as downsizing, or discontinuing product lines.

Relatively short term targets of an organisation. They are often expressed as SMART targets

The long term goals of a business often expressed in a firm's mission statement

Businesses must give clear information when selling online or in mail order catalogues.

The process of predicting, identifying and meeting the needs and wants of customers.

Traders are to sell goods that are as they described and of satisfactory quality.

Protects customers from aggressive sales tactics or dishonest promotions.

A high risk growth strategy that involves selling new products in new markets

Activities that focus on the long-term value of a customer to try and keep them for life

A tool to devise growth strategies for businesses wanting new/existing products and/or markets.