Marketing Unit 3 Review

Question 1

A fraudulent investment operation that pays returns from their own money or money from new inve

Accepted Answer

Ponzi Scheme

Question 2

Marketing improves the standard of living by providing higher paying jobs.

Accepted Answer

True

Question 3

The organized actions of consumers seeking to increase their influence on business practices:

Accepted Answer

Consumerism

Question 4

Green marketing activities satisfy customer needs without negatively impacting the environment.

Accepted Answer

True

Question 5

Reusable bags are designed to reduce the use of plastic bags. This is most closely related to

Accepted Answer

Green Marketing

Question 6

This is a set of standards or rules that guide business behavior in a positive direction:

Accepted Answer

Code of Ethics

Question 7

Social problems:

Accepted Answer

should be addressed by marketing

Question 8

McDonald's sponsorsthe Ronald McDonald House. This is an example of a company practicing

Accepted Answer

Social Responsibility

Question 9

This Act prohibits discrimination and ensure equal opportunity for persons with disabilities.

Accepted Answer

Americans with Disabilities Act of 1990

Question 10

Unselfishly helping others and actively improving the well-being of other people.

Accepted Answer

Philanthropy

Question 11

Her actions led to the Montgomery Bus Boycott.

Accepted Answer

Rosa Parks

Question 12

A zero degree entry for large public swimming pools is required by this Federal law:

Accepted Answer

Americans with Disabilities Act of 1990

Question 13

It is ALWAYS easy to agree whether an activity is ethical or unethical.

Accepted Answer

False

Question 14

Marketing helps people by:

Accepted Answer

Providing more locations,large selection,more forms of pymt.

Question 15

The Energy Star label now appears on 11,000 items. Which marketing strategy can this be?

Accepted Answer

Green Marketing

Question 16

The consumer vote means that you do NOT spend your money on product if you do not need/want it

Accepted Answer

True

Question 17

Marketing benefits society by:

Accepted Answer

Creating new and better products.

Question 18

This famous actor created a line of food products designed to support charities.

Accepted Answer

Paul Newman

Question 19

Marketing can be used to encourage people to buy things they really don’t need.

Accepted Answer

True

Question 20

This is a Federal agency responsible for overseeing the safety of consumer products.

Accepted Answer

The Consumer Product Safety Commission

Question 21

What will NOT happen when a business fails to practice social responsibility?

Accepted Answer

Greater awareness of the company which will increase sales.

Question 22

A local business man serves as an unpaid announcer for AHS Football Games. This behavior is

Accepted Answer

An example of an individual practicing social responsibility

Question 23

Of all the jobs in the United States, approximately __ of those jobs are marketing jobs

Accepted Answer

1/3

Question 24

This Federal agency inspects food and drug facilities to ensure that we receive safe products.

Accepted Answer

The Food and Drug Administration

Question 25

Today there is a greater expectation for businesses to be socially responsible.

Accepted Answer

True

Question 26

Which of the following is NOT a common complaint about marketing?

Accepted Answer

It improves the standard of living

Question 27

An employee who speaks out to the media on malpractice, misconduct, or corruption.

Accepted Answer

Whistleblower

Question 28

The average cost of ALL marketing activities is about _______ of the product’s cost.

Accepted Answer

50%

Question 29

This Act of Congress sought to increase competition by preventing and/or regulating monopolies:

Accepted Answer

Sherman Anti-Trust Act of 1890

Question 30

The agency responsible for protecting human health by safeguarding the natural environment.

Accepted Answer

The Environmental Protection Agency

Question 31

The Nutrition Facts label which appears on all packaged foods and beverages is required by:

Accepted Answer

The Food and Drug Administration

Question 32

What is the PRIMARY benefit to businesses that practice social responsibility?

Accepted Answer

Recognition in the community and creating goodwill.

Question 33

The concern that we have about the consequences of our actions on others.

Accepted Answer

Social Responsibility

Question 34

This person engaged in an illegal ponzi scheme and was sentenced to 150 years in prison

Accepted Answer

Bernie Madoff

Question 35

Marketing benefits society by offering consumers safer products and ones that reduce pollution.

Accepted Answer

True

Question 36

Which of the following countries has the fastest growing major economy in the world?

Accepted Answer

China

Question 37

Marketing has NEVER been used to help solve serious social or environmental issues.

Accepted Answer

False

Question 38

This company donates 7.5% of their pretax profits to charity:

Accepted Answer

Ben & Jerry's Ice Cream

Question 39

Video Question: What is the number one, fastest growing American restaurant in China?

Accepted Answer

KFC

Question 40

This is a method of harvesting or using a resource so that the resource is not depleted.

Accepted Answer

Sustainability

Question 41

The organized effort to influence a company by refusing to purchase its products:

Accepted Answer

Boycotting

Question 42

The average cost of all marketing activities is about 90 percent of the price of products.

Accepted Answer

False

Question 43

These are moral principles or values based on honesty and fairness:

Accepted Answer

Ethics

Question 44

Marketing and marketing activities impacts businesses by:

Accepted Answer

Helping make decisions about what to sell and how to sell.

Question 45

The Consumer Bill of Rights was established in 1960 by:

Accepted Answer

John F. Kennedy

Question 46

What Federal law was used to breakup John D. Rockefeller’s Standard Oil Company?

Accepted Answer

Sherman Anti-Trust Act of 1890

Question 47

The father of Consumerism is:

Accepted Answer

Ralph Nader

Question 48

The Better Business Bureau is a business protection organization sponsored by consumers.

Accepted Answer

False

Question 49

This term refers to the duty of a business to contribute to the well-being of society:

Accepted Answer

Social Responsibility

Marketing Unit 3 Review

Questions 49

Marketing Unit 3 Review

Questions 49