What are the 4 Ps of marketing?

Price, Product, Place, Promotion

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February 20th MArketing

20 termsStudBud Administration24 plays

Test your knowledge on the fundamental concepts and strategies of marketing

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
A buyer persona is:
Ideal customer
Company CEO
Store manager
Competitor strategy
2
Why is product placement important?
Sets prices
Only for online
Helps find products
Prevents copying
3
Which is NOT a marketing function?
Distributing products
Developing pricing
Controlling finances
Creating awareness
4
Build brand loyalty by:
Quality products
Changing logo
Avoiding customers
Unpredictable prices
5
Shark Tank investors seek clear business model
True
False
6
Which is a demographic factor?
Age and income
Product packaging
Personal values
Social media usage
7
Example of digital marketing?
Social media ad
TV commercial
Billboard ad
Newspaper ad
8
What are the 4 Ps of marketing?
Product, People, Promotion, Price
People, Place, Profit, Promotion
Price, Product, Place, Promotion
Product, Planning, Placement, Pricing
9
Tagline's main goal is memorability
False
True
10
Limited-time discount strategy?
Psychological pricing
Viral marketing
Influencer marketing
Public relations
11
Luxury brand should focus on exclusivity
False
True
12
Branding creates recognition and loyalty
False
True
13
Which company uses storytelling well?
Security company
Local grocery
Coca-Cola
Government agency
14
Which is NOT part of brand identity?
Employee salaries
Brand story
Logo
Tagline
15
Influencer marketing involves:
Guerrilla marketing
Direct mail
Traditional marketing
Influencer marketing
16
What is a target market?
Most likely buyers
Any store visitor
Highest-priced products
Ad viewers
17
Best channel for teens' video game?
Business TV
Classical radio
Newspaper ads
Social media
18
Best strategy for new energy drink?
Cooking show ads
Medical journals
Sports sponsorships
Senior websites
19
Main goal of marketing?
Satisfy needs
Convince unnecessary buys
Eliminate competitors
Expensive products
20
NOT a key pitch component?
Clear marketing plan
Showing enthusiasm
Hiding weaknesses
Understanding market

February 20th MArketing Flashcards | StudBud

February 20th MArketing

20 termsStudBud Administration24 plays

Test your knowledge on the fundamental concepts and strategies of marketing

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
A buyer persona is:
Ideal customer
Company CEO
Store manager
Competitor strategy
2
Why is product placement important?
Sets prices
Only for online
Helps find products
Prevents copying
3
Which is NOT a marketing function?
Distributing products
Developing pricing
Controlling finances
Creating awareness
4
Build brand loyalty by:
Quality products
Changing logo
Avoiding customers
Unpredictable prices
5
Shark Tank investors seek clear business model
True
False
6
Which is a demographic factor?
Age and income
Product packaging
Personal values
Social media usage
7
Example of digital marketing?
Social media ad
TV commercial
Billboard ad
Newspaper ad
8
What are the 4 Ps of marketing?
Product, People, Promotion, Price
People, Place, Profit, Promotion
Price, Product, Place, Promotion
Product, Planning, Placement, Pricing
9
Tagline's main goal is memorability
False
True
10
Limited-time discount strategy?
Psychological pricing
Viral marketing
Influencer marketing
Public relations
11
Luxury brand should focus on exclusivity
False
True
12
Branding creates recognition and loyalty
False
True
13
Which company uses storytelling well?
Security company
Local grocery
Coca-Cola
Government agency
14
Which is NOT part of brand identity?
Employee salaries
Brand story
Logo
Tagline
15
Influencer marketing involves:
Guerrilla marketing
Direct mail
Traditional marketing
Influencer marketing
16
What is a target market?
Most likely buyers
Any store visitor
Highest-priced products
Ad viewers
17
Best channel for teens' video game?
Business TV
Classical radio
Newspaper ads
Social media
18
Best strategy for new energy drink?
Cooking show ads
Medical journals
Sports sponsorships
Senior websites
19
Main goal of marketing?
Satisfy needs
Convince unnecessary buys
Eliminate competitors
Expensive products
20
NOT a key pitch component?
Clear marketing plan
Showing enthusiasm
Hiding weaknesses
Understanding market