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Duplicate of Marketing_Introduction Flashcards | StudBud
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Duplicate of Marketing_Introduction
Duplicate of Marketing_Introduction
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Flashcards
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Questions
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Answers
1
Involves altering the time pattern of irregular demand
Synchro marketing
Demarketing
Stimulational
Conversional
2
Customer insights are fresh marketing information-based understandings of customers
True
False
3
AIDA - Attention, interest, desire, action
True
False
4
Generic products
Have limited shelf life
They’re beneficial for health
Sold without a brand name
Goods for a long time
5
The gathering preliminary information that will help define the problem and suggest hypotheses
Descriptive research
Exploratory research
Causal research
6
How many concepts may use organisations for their marketing strategies?
5
3
4
2
7
Market is the act of obtaining a desired object from someone by offering something in return
True
False
8
Wants are
Understanding of customer’s needs
They are backed by buying power
The form human needs take as they’re shaped by culture and personality
9
Causal research is the marketing research to test hypotheses about cause-and-effect relationships
False
True
10
Collections of consumer and market information obtained from data sources within company network
Internal databases
External databases
11
Remarketing involves revitalising of falling demand
False
True
12
Needs are states of felt deprivation
True
False
13
The form of observational research
Demographic
Behavioural
Geographic
Ethnographic
