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Business Concepts Marketing Flashcards | StudBud
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Business Concepts Marketing
Business Concepts Marketing
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Questions
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Answers
1
The most important thing you can do for your business finances is to use a zero-based budget.
True
False
2
Your target market is defined as . . .
People you know including your friends, family, and social media contacts
People who want what you have to offer & willing to pay what you charge
People who live in your neighborhood
Everyone who could become customers if they knew about your business
3
Which of the following is NOT a tip when choosing a name for your business?
.Avoid hard-to-spell names
Use puns or jokes
Keep it short
Check for trademarks
4
Marketplace need refers to determining if there is an actual need for the product or service you are selling.
False
True
5
Which of the following is NOT a key to marketing the right way to the right people?
Know how much your customers spend
Know who your customer is
Know where your customers income level
Know who you are
6
. Which of the following is NOT an example of promotion?
Sales
Bold fonts
Coupons
Free offers
7
What you want your customers to sense whenever they think about your business is referred to as the . . .
Look
Feel
Tone
Logo
8
Activities that increase awareness and sales of a product or service
Promotion
Investments
9
A _________ is a tangible item you sell for your business.
Product
Market
Branding
Service
10
ROI stands for:
Return on Interest
Return on Investment
11
In marketing, “white space” refers to potential customers you haven’t reached yet.
True
False
12
Identifying your target market and then focusing your marketing there will help increase sales.
True
False
13
What is one of the most powerful forms of word-of-mouth marketing?
Direct mail advertising
Coupons for free products
Sharing social media posts
Calling customers on the phone
14
A ___________ is something you do for someone else as your business.
Product
Service
Branding
Market
15
. Your primary group of customers to whom you direct your marketing efforts.
Target Market
White Space
16
Because social media posts can be shared, this is not a good way to market your business.
True
False
17
Tone describes how you represent your brand visually.
True
False
18
Promoting your business anywhere and everywhere is an effective marketing strategy.
False
True
19
People buy from those they know, like, and trust.
True
False
20
What is word-of-mouth marketing?
When customers call you to thank you for your business
When you talk about your business
When you offer a sale on a product
When customers tell others about your business
21
The look of your brand includes all of the following except:
Colors
Fonts
Design
Words
22
Your brand is just your logo and name.
False
True
23
Everything a business does to convince customers to buy their product or service
Branding
Marketing
24
In order to attract customers, you need to offer a product or service that solves a problem for someone.
True
False
25
The percentage of a market controlled by a company or product
Market Share
Marketplace need
