Exam 2 VICO 1000-100

German artist determined to visit Italy and bring back ideas to Western Europe. Known for engraving and wood cuts.

In Learning Unit 14 we looked at the New York Times web page and saw

Even within a culture aesthetic values change over time. 

Very formal, usually religious, and tries to look real, but lacks convincing perspective cues. Byzantine Paintings

German architecture and design school. Taught that “form follows function.” Rise of sans serif fonts.

Sought to present reality without Illusionary perspective. Picasso most noted

One of the effects of a grid system in publication design is that it creates

What is communicated through interposition, size, or vertical placement?

Social values can influence aesthetic values

Grouping elements in a design and using a standard grid pattern to align elements

What an audience finds attractive (or unattractive) influences what draws their attention, and affects their response. 

Brought huge changes into the lives and landscapes. 

Makes the audience perceive reality

A period in Italian history starting in the 1400’s and running until the 1700’s

Took the move away from Neoclassical a step further and became what the artist imagined rather than just what they saw 

Attention to variations in color and contrast; sometimes referred to as “aerial perspective"

The power structures that establish and enforce behavioral rules (includes religion). 

One of the art movements we examined that was noted for being non-grid based was:

In response to the horrors of WWI. Collage tears up and remake with sarcasm Non-grid and orderless 

The first painting to show true linear perspective

A system to divide space (page, billboard, frame, screen) determine where to place elements in a design or photograph 

In what country did the Renaissance movement begin?

The client has a friend who made a logo for the new store. What do you tell them?

Painting abandons the job of recording important people and events, begins to express emotion. Monet, Renoir, Pissarro

Methods for dividing space and determining where to place elements; Greek observation of a ratio (1 to 1.618) pattern

Prior to the Renaissance, depth was represented in paintings through:

Theory says that symbols must be learned

All western art since the Renaissance is rooted in the aesthetics of illusionary perspective

Which art movements are Non-Grid

Theory that says that culture is a factor that influences perception

Aesthetics is a branch of philosophy dealing with:

From our examination of aesthetics in other cultures, we determined that most people are able to accept:

In the United States, pastel colors are perceived as pretty. Pastel pink and blue are associated with babies; happy.

Aesthetics are built on culture

If you were creating a new magazine that you intended to publish online each month, you should 

What we value, available resources, and how we trade for goods and services influences aesthetics. 

Order, grid-based, abstract, rooted in simplicity and utility. Concept of modular based on Golden Section. Piet Mondrian

Influenced by Asian art aesthetic (non-linear), non-grid based, organic.

Aesthetics are NOT individual preferences 

What explains phenomenon and can be used to predict?

Theory that says we must understand the audience to communicate

This would be an example of:

Ideas and inspiration for a commercial that was mimicking the Impressionism art movement you might look at the works of

 "The Execution of Lady Jane Grey" and "Princes in the Tower" by Paul Delaroche, are examples of __________________.

Some of the buildings that are examples of the use of the Golden Section in their design include:

The values conveyed (taught) to and adopted by a culture include aesthetics.

Our culture teaches us values

As we know from our study of paintings created across cultures prior to the Renaissance that they all lacked:

Created the first practical process of photography

The essential thing about grids is that they create:

What three factors influence aesthetics

The subject matter is often nobility or depictions of historical events. Paul Delarouche is one of the leading painters

The person who devised a method for representing parallel lines in his architectural drawings

One of the differences between the Rule of Thirds and the Golden Section is that the first is _ and the other is _____.

Some of the factors that drive aesthetics in other cultures are:

Brunelleschi created a system to recreate in 2D how we perceive depth in the world (3D)

Aesthetic values differ between cultures, yet they can also vary within a culture and create sub-cultures. 

While attraction to color is hard wired, the meaning of a color is learned within a culture.

This would be an example of:

This is an example of:

This advertisement is an example of _________ inspired design:

While attraction to color is hard wired, the meaning of color

 Considered to have been the best of the Renaissance painters. He is often called the last Master of the Renaissance.

Knowing the__of an audience, communicators can employ visual cues that attract attention and generate positive feelings

People will NOT pay more for products if they feel the setting is more attractive. 

This chair helped us understand that:

First painter to use Brunelleschi's linear perspective

Curvilinear lines, sophisticated, celebration of rich and powerful. Aesthetic rooted in economics. 

What aesthetics influenced the Art Nouveau movement in Europe in the late 1800’s. 

There are some basic things that are common to all cultures as an expression of their values

 Influences what we value and what we emulate. 

Is a branch of philosophy dealing with such notions as the beautiful, ugly the sublime...

Celebrate popular culture. Andy Warhol noted. 

Understanding cultural values of an audience, a visual communicator can better predict audience reaction

One of the first artists to master anamorphic technique

The person noted for writing in 1435 about the discovery of Linear Perspective, naming his friend as the inventor

The theory that most explains our aesthetic differences is:

The image above is

The drawing aids the Camera Obscura and then the Camera Lucida were used by artists to project images

Renaissance and Neoclassical artists often use the________ to divide the space of their paintings.

Every time you divide a Golden Rectangle into a square, the remaining portion is a: