Marketing Concepts - Week 1

When organisation focus on products rather than on customer needs, it is called _____

Wants are shaped by culture and personality

Marketing seeks to create and manage profitable customer relationships by delivering what to customers?

Digital marketing is not dependent on ICT

__ was the management author who stated that the aim of marketing was to make selling superflous

What are the two types of assessments for this module

At the heart of marketing lies the effective management of ____

Marketing occurs when people decide to satisfy needs and wants through

When backed by buying power, wants become ___

Value is the difference between the benefits derived and the cost of obtaining the product

Transaction is marketing's unit of measurement

Markets can be divided into customer and non-customer groups

Marketing helps firms create __ for customers & build strong customer relationships to capture __ from customers

______ are states of felt deprivation

____ is an example of services

Market offerings are only limited to physical products

Customer satisfaction depends on product's perceived performance in delivering value relative to buyer's expectations.

A market is a set of actual and potential buyers of a market offering

How many weeks duration is this semester?

Marketing is nothing but "selling and telling"