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Fundamentals of Electronic Media Midterm Flashcards | StudBud
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Fundamentals of Electronic Media Midterm
Fundamentals of Electronic Media Midterm
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Questions
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Answers
1
Which U.S. founding father published the
Pennsylvania Gazette
?
George Washington
Thomas Jefferson
John Adams
Benjamin Franklin
2
Hunter S. Thompson is a pioneer of what type of journalism?
Muckraking
Investigative
Gonzo
Yellow
3
What forms of censorship did European governments impose on newspapers and journalists?
requiring person to publish to be a male
requiring approval of material before printing
None
no ads of any kind allowed in papers
4
Which newspaper broke the story of the break-in at the Watergate Hotel?
Washington Times
New York Times
New York Post
Washington Post
5
The Dunning school of filmmaking is often criticized for …
Too violent
White, defensive, monocultural, one-sided, pro-Southern
Legally obscene
Too highbrow for early culture
6
The first photo of ________ was taken ____________.
Louis Daguerre, Mathew Brady
Thomas Wedgewood, Mathew Brady
Abraham Lincoln, Louis Deguerre
Abraham Lincoln, Mathew Brady
7
The montage was pioneered by American filmmaker Louis Weber.
True
False
8
_____ was the first fictional film.
Magic Lantern
The Cabbage Fairy
Trip to the Moon
The Great Train Robbery
9
The first consumer camera designed for film was referred to as the _______.
Lumineer
Shooter
Brownie
EK-PI
10
List the three types of profit centers for newspapers.
Advertising
Newsstand Sales
All of the above
Subscription Sales
11
Who is credited with developing Ballyhoo advertising?
P.T. Barnum
Ivy Ledbetter Lee
Edward Bernays
William Caxton
12
Which technology was considered by one company as “idiotic on the face of it?”
consumer camera
telegraph
television
telephone
13
President Abraham Lincoln is credited with coining the term “muck rake.”
False
True
14
Which communications medium is considered the “Victorian Internet?”
carrier pigeon
broadsheets
telegraph
newspapers
15
The Farm Security Administration used photographs to build support for President Roosevelt’s ‘New Deal.’
True
False
16
Whose theory said, essentially, truth will win over untruth?
Benjamin Franklin
John Milton
John Locke
David Sarnoff
17
What was one incident that earned Ivy Ledbetter Lee the nickname poison?
controversial work with Rockefeller family during the 1914 Ludlow Massacre
tainted peoples public image in the press
attempted to poison one of the Hollywood 10
possible murderer of former actress that had played 'Poison Ivy'
18
Edward Bernays was on the U.S. government’s Committee on Public Information
True
False
19
_______ is considered the “Fourth Estate” of the U.S. government.
National Public Radio
Voice of America
The truth
The press
20
The Justice Department for a time allowed a major telephone company to run as a “regulated monopoly.”
True
False
21
Home entertainment was one of the major factors behind the success of the telephone.
True
False
22
“All the news that’s fit to print” is the motto of the New York Times.
True
False
23
______ is considered the first ‘objective’ newspaper in the U.S.
New York Times
New York Tribune
New York Sun
New York Herald
24
A political pamphlet was the first item produced by Gutenberg’s printing press.
False
True
25
Which newspaper published a hoax purporting creatures living on the moon?
All of the above
New York Times
New York Herald
New York Sun
26
______ was ruled an illegal monopoly in 1915.
MGM Studios
Bell Atlantic
RKO Films
Motion Picture Patents Company
27
What were the ‘Hollywood 10’ found guilty of?
Bank Fraud
Communist Affiliations and Sympathies
Child Labor
Pornographic implements in film
28
Which city was considered the printing capital of the world by the 1500s?
Amsterdam
Versailles
Albany
Venice
29
Muckraking and yellow journalism are the same type of journalism just a century apart.
True
False
30
_______ and _______ are considered the first monopoly in the U.S..
GE and NBC
AP and Western Union
UPI and Marconi
AP and Reuters
31
Life was the first type of a ________ magazine.
Teen
Science
Lifestyle
Photographic
32
_____ was the first tobacco company to launch a mass media ad campaign?
Malbaro
Lucky Strike
RJ Reynolds
American Tobacco
33
How did the telegraph help conceive modern news gathering techniques?
Allowed for easy communication over long distances
Led to the development of the telephone
Allowed for a need to know how to read in society
Telegraph did not help, only hindered abilities
34
The Hays Code was the first self-imposed censorship scheme implemented in the newspaper industry.
True
False
35
_______ introduced psychology to public relations?
P.T. Barnum
Ivy Ledbetter Lee
William Caxton
Edward Bernays