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QD marketing Quiz Flashcards | StudBud
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QD marketing Quiz
QD marketing Quiz
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Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
What is form utility?
Changing raw materials or putting parts together to make them more useful
How to make sure certain items aren’t made
How to distribute items
How to price items
2
What is marketing mix?
Product, selling, sold, price
Product price place promotion (4p’s)
Price, space, retail location, product
Channel distribution
3
What is time utility?
Having a product available at a certain time of year or a convenient time
Not being able to purchase an item
Buying a Christmas tree
Buying the breakfast menu
4
What is market segmentation?
Psychographics
Discretionary income
Demographics, personal info, gender, income, ethnic background etc.
Geographics
5
What is
Channel Management/ Distribution
?
The process of deciding how to get goods into customer’s hands.
how we describe people based on geographics
Involves understanding the methods of advertising
Making decisions about where to sell the product and how it gets there(including shipping)
6
What is one of the 5 parts of economic utility?
Increased productivity
Price
Increase sales
Save money
7
What is
Market Planning
?
understanding the concepts and strategies to develop and target specific marketing audience
How to get goods into customers hands
How to make items cost less
Determining information needs. Designing data collection processes. Collecting, analyzing data
8
What is place utility?
Having a product where customers can buy it
Going on shark tank
Making the product more affordable
Having an empty storage unit
9
What is a target market?
The group that is identified for a specific marketing program
The group forgot about during a marketing event
The group that’s given trial products
The group that a product is withheld from
10
What is a benefit of marketing?
Improved goods and services
Everything stays the same
Worse goods and services
Marketing Information Management (MIM)
