Mass Communication Final

Among the major characteristics of dialogic theory in practice are all of the following EXCEPT

The potential for public relations on a massive scale was demonstrated first by

Soft news includes all the following EXCEPT

A media kit is a packet provided to news reporters to tell the story in an advantageous way

One problem railroads faced during the late 1800s that was corrected by solid public relations

The increase of television channels and Internet sites has led to increased audience

The dialogic theory of public relations stresses all of the following EXCEPT

What did Ivy Lee advise John D. Rockefeller Jr. to do after the Ludlow Massacre?

After a massacre at a Colorado mining camp, which PR helped Rockefeller improve his image

Watchdog function is the news media role to monitor the performance of government & institution

Who made puffery promotion a high art?

Best known for their reporting on a presidential scandal that became known as watergate

A story that may make the evening news one day but not another could be a victim of

Ivy Lee, encouraged his clients to deal with negative publicity by

Extravagant claims about one's product or organization are referred to as

An informational story that is being passed on to the media's audience is called a

The "public"in public relations refers to

Why did the Nigerian terror attacks receive such little attention from American media?

Video news release (VRNs) are controversial because

Those who decide what news to carry, when to carry it, and how to present it are called

Who was given a talk show on MSNBC in 2008?

During the 1800s, social Darwinism was used to justify abuses by

A feature of NOT shared by public relations is that

Public relations can be defined as a tool to

One of the most important features of the dialogic theory of public relations is

Which news organization was the first to provide nonstop coverage?

Public relations is mostly a tool used by

Keeping sensitive issues like strike-breaking strategies off the public record is one of

Dialogic theory in public relations is

A key difference between PR and advertising is that PR.