2024 Retailing Exam 3

Question 1

A ________ is a target level used to motivate and evaluate performance.

Accepted Answer

quota

Question 2

When a retailer makes a generous contribution to a charity and the event is covered on the evening news, _____ was used.

Accepted Answer

public relations

Question 3

Which store layout is used primarily by supermarkets?

Accepted Answer

Grid layout

Question 4

The ________ arranges fixtures and aisles asymmetrically.

Accepted Answer

free-form layout

Question 5

An agreement between retailers that are in direct competition with each other to set the same prices is called ________.

Accepted Answer

Horizontal price fixing

Question 6

________ show how users move through, or navigate, the pages of a retailer's website.

Accepted Answer

Click paths

Question 7

Which of the following is classified as in-store marketing?

Accepted Answer

Samples

Question 8

________ refers to the design of an environment by stimulation of the five senses.

Accepted Answer

Atmospherics

Question 9

________ leaders make all decisions on their own and then announce them to employees.

Accepted Answer

Autocratic

Question 10

For a retailer, its website, social media sites, and mobile apps are all types of ________ media.

Accepted Answer

Owned

Question 11

______ is a customer’s perception of the benefits received compared to costs in terms of inconvenience or monetary loss.

Accepted Answer

Distributive fairness

Question 12

In ________, new employees work in specific jobs under the direct supervision of their managers.

Accepted Answer

on-the-job training

Question 13

A job description identifies essential activities to be done and is used to determine qualifications of employees.

Accepted Answer

True

Question 14

When retailers offer a limited number of predetermined price points within a merchandise category, this is zone pricing

Accepted Answer

False

Question 15

Training employees, providing better assistance to customers, and explaining the use of complex products reduces _____

Accepted Answer

the delivery gap

Question 16

When the customer's perception of the service delivered by a retailer fails to meet their expectations, a(n) __ results.

Accepted Answer

service gap

Question 17

Communication objectives are goals related to the retail communication mix's impact on the customer's decision making.

Accepted Answer

True

Question 18

A shopper is most likely to receive standardized customer service in a ______.

Accepted Answer

McDonald's

Question 19

The break-even point quantity is the quantity at which total revenue equals total costs, beyond which profit occurs.

Accepted Answer

True

Question 20

The ________ can be closed by developing specific guidelines and systems for delivering high-quality service.

Accepted Answer

standards gap

Question 21

Online business activities & digital assets used for creating, capturing, communicating, & delivering value to customers

Accepted Answer

digital retailing

Question 22

Store design provides hedonic benefits by enabling customers to locate & purchase products efficiently w/ minimum hassle

Accepted Answer

False

Question 23

Offering two or more different products or services for sale at one price.

Accepted Answer

Price bundling

Question 24

Which colors would be best suited to produce emotional, vibrant, hot, and active responses from customers?

Accepted Answer

Red, orange, and yellow tones

Question 25

________ is the knowledge and courtesy of employees and their ability to convey trust and confidence.

Accepted Answer

Assurance

Question 26

Which of the following statements is true about the racetrack layout?

Accepted Answer

It encourages unplanned purchasing

Question 27

A primary objective of a store design is to implement the retailer's strategy.

Accepted Answer

True

Question 28

Offering an item for free or at a bargain price to reward some type of behavior, such as buying or sampling.

Accepted Answer

premium

Question 29

________ refers to products that customers decided to buy before entering the store.

Accepted Answer

Demand / destination merchandise

Question 30

Pricing items lower than normal (even at a loss) to increase customer traffic flow/boost sales of complementary products

Accepted Answer

Leader pricing

Question 31

________ helps in the prompt resolution of service issues.

Accepted Answer

Employee empowerment

Question 32

The high/low pricing strategy can help sell slow-moving merchandise.

Accepted Answer

True

Question 33

________ is the ability to perform the service dependably, accurately, and as promised.

Accepted Answer

Reliability

Question 34

Customers are satisfied when their expectations exceed the perceived service.

Accepted Answer

False

Question 35

Which of the following is the major disadvantage of a straight salary plan?

Accepted Answer

It does not directly relate pay incentives to productivity

Question 36

On payday, June received her weekly salary plus 2% of each sale she made during the pay period. This is _______.

Accepted Answer

Salary + Commission

Question 37

Which of the following is an intrinsic reward?

Accepted Answer

Meaningful work

2024 Retailing Exam 3

Questions 37

2024 Retailing Exam 3

Questions 37