Persuasive techniques Flashcards

1

Pathos refers to appealing to the audience's emotions and feelings

2

"I have 50 million things to do today"

3

"Spanish sunsets sweep across the sand"

4

Logos refers to logic and reasoning

5

"Don't you crave success?"

6

A testimony in an advertisement is an example of ethos

7

"Get out your wallets and donate now"

8

Ethos appeals to audiences through logic and reasoning

9

"the attack was vicious, cruel, and fervent"

10

"57% of people believe in aliens"

11

Logos uses

12

"Chocolate is my kryptonite"

Persuasive techniques