Persuasion BCMS

an appeal that relies on the backing of a celebrity, an expert, or a satisfied customer

an issue where there can be disagreement

An argument that does not support your own argument; it directly contradicts it

Rhetorical appeal to ethics

attempting to contradict, undermine, or weaken the opposing side's claim by using reasoning or evidence

a broad conclusion using all-or-nothing words like every, always, and never

a public debate or dispute over a matter of opinion; takes place over time

attempting to persuade people by making them feel the desire to fit in and belong to the group

the information that supports or proves an idea or claim

the points that explain why the author is making a certain claim

rhetorical appeal that uses logical reasoning and evidence

a claim based on information that is incorrect, biased, or that simply doesn't make sense

A conclusion is made based on opinion, not data/facts; liking something because you have a special interest in it

inferring something that is NOT based on the data

being able to trust or have faith in someone or something; dependable

a debatable argument that states a person's position or opinion on a topic

Speaking or writing that expresses an opinion on a topic and supports it with reasons and evidence

Rhetorical appeal to feelings and emotions

reputation impacting one's ability to be believed or trusted