The Beauty Business - Chapter 10

A spa in Manhattan that serves hundreds of clients a week. What is MOST likely to be the spa's biggest expense monthly?

The only way guarantee that you will stay in business is to ____.

Why will you need to purchase insurance when you open your own business?

Which of the following is the best way to market your spa on a small budget?

If you want to be in charge of making your own rules and you're able to meet the needs of running a business, you should

Which includes the variety of services you will offer and the high quality you expect those services to provide?

What is the MOST important thing to focus on when creating your brand's identity?

What includes your executive summary, financial documents, and supporting documents?

You will probably want to base your business location on ___.

What includes an outline of employee and management levels and a description of how the business should run?

Which part of your business plan should outline the research obtained regarding the clients your business will target?

Which of the following will be LEAST important in becoming a successful entrepreneur?

Your personnel is your ____.

Which of the following is an essential set of benchmarks that helps you to realize your mission and your vision?

Being a sole proprietor means

If you are an owner of a spa, which of the following is TRUE?

What should be your primary concern when planning the best physical layout for the type of business you envision?

Which BEST encapsulates promotional efforts that are paid for & are directly intended to increase business?

Which of the following is NOT one of the top three ways that clients find a service provider, according to the PBA?

Marketing is the means for ____.

What is the FIRST objective you should have when deciding to become a business owner?

The modern version of word of mouth is ___.

What is the purpose of a vision statement?

Why must you have a keen business knowledge of the beauty industry as a beauty professional?

What does adding services and retail sales to your service tickets mean for your business?

Which of the following is built into most booth rental agreements?

Which type of business ownership is MOST likely to raise capital by offering shares of stock to stockholders?

Which of the following is the BEST vehicle for others to promote you and your business via viral marketing?

The key duty of receptionists is ___.

A realistic benchmark for the net profit a spa is ____.

If you are interested in booth rental, which of the following states should you NOT move to?

Which of the following is the MOST important question to ask yourself when creating your brand identity?

Which of the following is the MOST important reason to create incentives in the form of money/prizes for your employees?

What should be done if a client calls to book w/ a particular person on a particular day & time and that person is off?

Which part of your business should include a description of how the business will run administratively?

How long is it MOST likely to take to determine and complete all of the aspects of starting your business?