SPM 2000 Ch. 16 & 18

Which of the following employees of an organization should be involved in the crisis communication process?

Which of the following is the most important priority for the sports media relations professional?

Which Major League Baseball team was the last team to embrace radio to broadcast their games?

Which new technology, is an integration of immersive presence in a virtually interactive self sufficient ecosystem?

Which type of newspaper reporter covers a team on a daily or near daily basis?

When social media 1st began to sprout in the 2000s leagues immediately began capitalizing on the power of the platforms

For the major professional sport leagues and associations, sponsorships involve:

Today’s sport sponsorship can be described as:

Return on investment (ROI) or return on objective (ROO) in the sport sponsorship world is defined as:

Which of the following is typical of the contractual commitments made by sport sponsors?

_____ communications keep everyone within an organization updated & informed of news regarding the organization

Which of the following legal documents can affect what a team’s media relations staff can share with the media?

The communications staff often helps ensure that players & management are prepared to speak with the media

Which sport league was the first to create its own streaming app?

Out of the pro leagues, the NBA is viewed as progressive & innovative due to its marketing & sponsorship concepts.