Week 7 - Audience Segmentation

Question 1

5. A fan’s music streaming habits are an example of behavioural segmentation

Accepted Answer

True

Question 2

6. Demographic segmentation considers factors like age, gender, income, and education level

Accepted Answer

True

Question 3

4. Audience segmentation helps artists and music marketers better target their promotional efforts

Accepted Answer

True

Question 4

1. What is audience segmentation?

Accepted Answer

Dividing a market into smaller groups based on shared characteristics

Question 5

7. Which data source is most useful for behavioral segmentation in the music industry?

Accepted Answer

Concert attendance records

Question 6

2. Which of the following is NOT a common method of segmenting a music audience?

Accepted Answer

Astrological segmentation

Question 7

3. Psychographic segmentation focuses on:

Accepted Answer

Personality, values, and lifestyle

Questions 7