Marketing: Module 1 - Introduction to Business and Marketing

Question 1

The aspects of making, selling, and providing products in exchange for money is known as what?

Accepted Answer

business

Question 2

A method of selling that analyzes customer wants & needs and aiming to fulfill them better than competitors is known as?

Accepted Answer

marketing concept

Question 3

Promotional activities help businesses achieve their goals of drawing in new and returning customers.

Accepted Answer

True

Question 4

Production, marketing, management, and finance are all part of which business activity?

Accepted Answer

operational

Question 5

Which of the following is NOT a marketing function?

Accepted Answer

human resource management

Question 6

A ______ is a tangible item that is produced and sold to consumers.

Accepted Answer

good

Question 7

MIM stands for

Accepted Answer

marketing information management

Question 8

Businesses contribute to society by

Accepted Answer

providing products.

Question 9

Pricing does not necessarily have to align with economic and market conditions if a business wishes to profit.

Accepted Answer

False

Question 10

Promotion and selling are essentially the same concepts.

Accepted Answer

False

Question 11

Marketing plays a critical role in a business's path to profitability.

Accepted Answer

True

Question 12

Which of the following is NOT an example of a service?

Accepted Answer

car

Question 13

Which of the following is NOT a business activity?

Accepted Answer

environmental

Question 14

What other term is used to describe market research?

Accepted Answer

marketing information management

Questions 14