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Ch.16 Advertising PR and Sales Promotion Flashcards | StudBud

Explore/Ch.16 Advertising PR and Sales Promotion

What is a PR Relation

What is Sales Promotion

Ch.16 Advertising PR and Sales Promotion

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Answers

1
What is Sales Promotion
Evaluates public attitudes, identifies issues that may elicit publicconcern
A short term incentive to help motivate people to purchasethe goodorservice
A means of communication with the users of a product or service
2
What is a PR Relation
Lobbying
New-product publicity
Experiential marketing
Crisis management
3
What is a Tool for Consumer Promotion
Coupons
Loyalty marketing programs
Free Merchandise
Training
4
What is a PR Tool
Lobbying
Product placement
Sponsorship
Product publicity
5
What is a Tool for Trade Promotion
Premium
Rebates
Trade allowances
Push money
6
What is Public Relations
A short term incentive to help motivate people to purchasethe goodorservice
Evaluates public attitudes, identifies issues that may elicit publicconcern
A means of communication with the users of a product or service
7
What is a Trend of Sales Promotion
Customer Relationship Management
E-Retailing
A means of communication with the users of a product or service
Buy One Get One Free
8
What is Advertising
A short term incentive to help motivate people to purchasethe goodorservice
Evaluates public attitudes, identifies issues that may elicit publicconcern
A means of communication with the users of a product or service
9
What is One Major Type of Advertising
Product
Institutional
Comparative
Radio