2.1 & 2.2 Refresher Quiz

Question 1

Why do people deem leaflets to be an ineffective campaign method?

Accepted Answer

A large portion of these go unread., They are seen as outdated., They are not good for the environment.

Question 2

Other things that may boost the profile of your campaign include...

Accepted Answer

Celebrity endorsement, Guest speakers, Merchandise

Question 3

Which of these campaigns used the 'News of the World' to raise awareness for their cause?

Accepted Answer

Stephen Lawrence, Sarah's Law

Question 4

A specific example of a successful social media campaign is...

Accepted Answer

The Ice Bucket Challenge.

Question 5

What did the Stephen Lawrence campaign achieve?

Accepted Answer

Higher recruitment of BME officers within the police., The vast majority of recommendations on the Macpherson report were accepted, Eradication of Double Jeopardy Law

Question 6

Which one of these campaigns used a television show to elevate their cause?

Accepted Answer

Finn's Law

Question 7

Which four points must you include in a 2.2 question to put yourself in the top mark band?

Accepted Answer

Limitations of method., Specific example of this form of media., Defintion of method., Effectiveness- How successful is?

Question 8

Which one these campaigns would you consider to be the least successful?

Accepted Answer

Tony Nicklinson- Assisted Dying.

2.1 & 2.2 Refresher Quiz

Questions 8

2.1 & 2.2 Refresher Quiz

Questions 8