Which of the following can help to hold customers' interest in buying a product?

use persuasive words or phrases

Which of the following can help to get customers' attention to buy a product?

use popular celebrities such as Messi to endorse soccer boot

Which of the following does NOT describe AIDA model?

How to create Discord in customers so they will notice you

Which of the following can help to create desire in customers to buy a product?

appeal to the emotional needs of target customers

Which of the following is NOT an example of public relations?

Harvey Norman advertise annual sales in Straits Times

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EBS4.0: The Marketing Mix Part 2

10 termsStudBud Administration8 plays

Marketing mix concepts

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Questions 10

Answers

1
Which of the following can help to hold customers' interest in buying a product?
emphasise the benefits of the product
create large and bold headlines
use persuasive words or phrases
offer a gift if the customer buys the product now
2
Which of the following can help to get customers' attention to buy a product?
use humour or something appealing
highlight the unique features of the product
provide a telephone number to customers to call
use popular celebrities such as Messi to endorse soccer boot
3
Which of the following is NOT a sales promotion technique?
loyalty reward programme
odd-even pricing
discount coupons
price discounts
4
Which of the following does NOT describe AIDA model?
How to lead target customers to take Action
How to hold Interest
How to get Attention
How to create Discord in customers so they will notice you
5
Which of the following can help to create desire in customers to buy a product?
have an unusual layout
appeal to the emotional needs of target customers
list the location where the product can be bought
add attractive and colourful pictures
6
This sales promotion technique is known as:
gifts
price discounts
discount coupons
samples
7
This sales promotion technique is known as:
price discounts
contests
discount coupons
loyalty rewards programme
8
Which of the following is NOT a promotion technique?
Advertising
Selling approach
Direct marketing
Personal selling
9
Place is more than the physical location. Which of the following is NOT a factor of place?
Target customers
Volume of human traffic
Accessibility
Availability of capital
10
Which of the following is NOT an example of public relations?
Harvey Norman advertise annual sales in Straits Times
Citibank organised a carnival to promote saving for children
Sheng Siong sponsors a Chinese variety show
MacDonald gives corporate identity materials for NPD pax

EBS4.0: The Marketing Mix Part 2 Flashcards | StudBud