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Advertising
Slogans are...
There are how many graphic options in advertising...
Advertising
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Questions
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Answers
1
There are how many graphic options in advertising...
5
1
3
4
2
Slogans are...
all of the above
repeated
express an idea
memorable and hold attention
3
Categories of advertising include:
print, news, television, outdoor
psa, news, outdoor covert
print, broadcast, covert, operations
print, broadcast, covert, outdoor, psa
4
For many companies, the brand is the _____.
product
message
name
slogan
5
There are two primary approaches to ad layouts...
lots of white space or lots of elements
all pictures or colored back ground
none of the above
lot of white space or no pictures
6
The type of font chosen for an advertisement is called...
typology
times new roman size 12
fontology
typography
7
Your grandparents lived in a world of ____; we live in a world of ____.
consumer, product
product, consumer
horse, carriage
buying, selling
8
Print media is considered to be a...
print medium
flat medium
portable medium
paper medium
9
Brands influence our _____ and _____. This is ethos.
identity, feelings
feelings, choices
none of the above
choices, purchases
10
Branding brings things to ____, creates ____.
mind, memory
Type, choice
type, commodity
value, exposure
11
Claim of superiority refers to...
the best
the worst
12
The target audience refers to...
general population
particular group of test candidates to show ad to
population of consumers
target group the ad is intended for
13
The primary revenue generator for television, radio, and internet is...
commercial advertising
spot advertising
broadcast advertising
print advertising
14
Covert advertising refers to when...
spies sell products
product is embedded in government conspiracies
product is embedded in entertainment
celebrities endorse products
15
In advertising, orange can mean...
happiness
all of the above
success
creativity
16
When reading advertisements, it is important to note...
age, race, sex, facialexpression, bodylanguage, clothing, #
facialexpression, bodylanguage, race, #
age, race, sex, facialexpression, bodylanguage
age, race, sex, facial expression, #
17
The same change from commodity to brand name is taking place for...
water
aspirin
soda
gum
18
A reason a brand is so valuable is that it can be applied to other products, a practice called
none of the above
brand marketing
product extension
commodity
19
Ads that promise savings use words such as...
up to
all of the above
as much as
from
20
Due to their realism, consumers prefer...
all of the above
artistic reproductions
pictures
cartoons
21
Broadcast advertising is also known as...
news
on-air advertising
journalism
television advertising
22
What is advertising?
providing info., calling attention, and making known product
influencing a person to“ buy” a product, service or idea
all of the above
promoting a product, by emotive or persuasive means
23
Purple is a wealthy color. But also can evoke feelings of ____ in advertising.
romance
neither
both
nostalgia
24
In advertising, blue is the most _______ color.
gender neutral
gender stereotyped
gender specific
calming
25
Pink, in advertising, means...
passiveness
happiness
feminist ideas
all of the above
26
True or false: orange is a heavy color in advertising.
True
False
27
In advertising red can mean...
both strength, power, danger and passion
danger and passion
strength and power
blood and death
28
Logos are used by commercial enterprises, individuals or organizations to...
aid in consumers becoming return buyers
connect product and brand
promote public recognition
all of the above
29
A brand name gains legal protection by being ____ or _____.
trademarked
copyrighted
neither
both
30
Advertising can help with
maintaining brand identity
convey socially relevant messages
all of the above
present new product or communicate brand changes
31
True or false: White in advertising has a negative connotation.
False
True
32
"Just do it" and other slogans are examples of
figurative language
slogans
persuasive language
none of the above
33
Mercedes uses black in commercial ads to show...
prestige
elegance
both
neither
34
Green has strong correlation with _____ in advertising.
nature
strength
jealousy
safety
35
Outdoor advertising is a...
outdoor medium
mass-market medium
broad spectrum medium
none of the above
36
Outdoor advertising is best for...
support campaigns
brand marketing
all of the above
broad messages
37
What is media?
communicating
means of communication
product advertisment
none of the above
38
Appealing to emotion, logic, or character is called...
ethos, pathos, legos
eggos, pathos, legos
ethos, paths, logs
ethos, pathos, logos
39
When advertised, yellow is most associated with...
food
burger king
mcdonalds
subway
40
Brightness and saturation ____ a color.
change
change
change
change
