C12A online marketplace

Question 1

A customer scenario is a set of takes that a particular customer wants to do in order to accomplish his desired outcome.

Accepted Answer

True

Question 2

Reintermediation is the removal of intermediaries that formerly linked a company to its customers.

Accepted Answer

False

Question 3

Countermediation is the creation of a new intermediary by an established company.

Accepted Answer

True

Question 4

Demand analysis is the .................... determination of the potential use and business value from online customers.

Accepted Answer

quantitative

Question 5

Which of the following statements is NOT true of "paths to purchase"?

Accepted Answer

Purchase decisions are influenced by fewer online touchpoints.

Question 6

I'm using my smartphone while watching the TV. This process is known as...

Accepted Answer

multiscreening

Question 7

Conversion marketing is using marketing communications to convert potential customers to actual customers.

Accepted Answer

True

Question 8

Google, MSN and Yahoo are examples of...

Accepted Answer

online intermediary sites

Question 9

Marketing intermediaries develop websites and provide hosting services for companies.

Accepted Answer

False

Question 10

Which of the following statements about portals is NOT true?

Accepted Answer

The term is still commonly used

Question 11

When the purchase of a product is based more on price than anything else, this product has become .....................

Accepted Answer

commoditised

Question 12

Zero Moment of Truth describes the combination of online and offline influences on purchase.

Accepted Answer

True

Question 13

Aggregators are also known as price comparison sites.

Accepted Answer

True

Question 14

Business-to-business exchanges are virtual intermediaries which enable communication between buyers and sellers.

Accepted Answer

False

Question 15

Which of the following statements is NOT true about consumer personas?

Accepted Answer

They don't facilitate the development of customer-centred online strategies

Question 16

Consumer behaviour analysis can be considered from two perspectives:

Accepted Answer

1. Demand Anlysis 2. Digital consumer behaviour

Question 17

Customer insight refers to wise and knowledgeable customers who are familiar with different types of online presence.

Accepted Answer

False

Question 18

The online marketplace is defined by exchanges of information and commercial transactions via online platforms.

Accepted Answer

True

Question 19

Which of the following sections of the "Business Model Canvas" help define a clear online business model?

Accepted Answer

All of the above

Question 20

Which of the following statement is true about environmental scanning?

Accepted Answer

it's about monitoring a company's micro and macro environment

Question 21

Which of the following statements is NOT true about competitor benchmarking?

Accepted Answer

It doesn't identify threats posed by changes to competitor offerings

Question 22

The micro-environment consists of external forces which can significantly affect organisational success.

Accepted Answer

False

Question 23

Which of the following is an example of an online influencer?

Accepted Answer

Kylie Jenner

C12A online marketplace

Questions 23

C12A online marketplace

Questions 23