Marketing Essentials

Question 1

What is a USP?

Accepted Answer

Unique Selling Proposition

Question 2

What does ROI stand for?

Accepted Answer

Return on Investment

Question 3

True or false: Branding is only a logo

Accepted Answer

False

Question 4

Complete: SWOT stands for Strengths, Weaknesses, Opportunities, and...

Accepted Answer

Threats

Question 5

Which is a social media platform?

Accepted Answer

Instagram

Question 6

Which is a content marketing form?

Accepted Answer

Blog post

Question 7

What is a marketing funnel?

Accepted Answer

Sales process

Question 8

Who is the target audience?

Accepted Answer

Specific group

Question 9

True or false: Viral marketing is planned

Accepted Answer

False

Question 10

What is the 4th P in marketing?

Accepted Answer

Promotion

Question 11

What is a call to action?

Accepted Answer

Prompt to act

Question 12

Which is a digital marketing tool?

Accepted Answer

SEO

Question 13

Which is a pricing strategy?

Accepted Answer

Cost-plus

Question 14

What is guerrilla marketing?

Accepted Answer

Unconventional tactics

Question 15

Which is a customer feedback method?

Accepted Answer

Survey

Question 16

True or false: CRM stands for Customer Relationship Management

Accepted Answer

True

Question 17

Which is a market segmentation type?

Accepted Answer

Geographic

Question 18

What is influencer marketing?

Accepted Answer

Celebrity endorsements

Question 19

Which is a brand loyalty type?

Accepted Answer

Cognitive

Questions 19